Award

Visit Swansea Bay PR Contract 2025-26

CITY & COUNTY OF SWANSEA

This public procurement record has 1 release in its history.

Award

03 Jul 2025 at 12:42

UK7 - Contract Details Notice
Summary of the contracting process

The City & County of Swansea, a public authority within the Welsh devolved regulations, has successfully concluded the procurement process for the "Visit Swansea Bay PR Contract 2025-26". The contract was awarded to Fleet Street Communications (London) Limited, a London-based SME, to execute a comprehensive public relations campaign aimed at promoting Swansea Bay as a tourist destination. The services under this contract fall within the "Public relations services" category, with activities taking place in the UKL18 region of the United Kingdom. The contract commenced on 13th June 2025 and is scheduled to conclude on 31st March 2026, with a gross value of £53,399.99. The procurement process, categorised as "Below threshold - unknown", marked the completion stage with the award dated 3rd July 2025.

This tender offers significant opportunities for businesses specialising in public relations, particularly those focusing on tourism and cultural engagements. SMEs in the PR sector, especially those capable of delivering impactful campaigns across digital and print media, will find this type of contract valuable for growth and portfolio building. By targeting such contracts, firms in PR, media, and communications can strengthen their presence in the public sector while supporting local tourism initiatives. The awarded contract underscores the importance of aligning offerings with regional promotional strategies, making it an ideal opportunity for agencies proficient in crafting narratives that enhance destination branding.

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Notice Information

Notice Title

Visit Swansea Bay PR Contract 2025-26

Notice Description

To deliver an effective PR Campaign to raise awareness of Swansea Bay as a visitor destination, encouraging visitors to the area, and supporting local businesses and employment. The Campaign will support the destination's 'Happy Place' and 'Cultural Tourism' Campaigns. The campaign will deliver independent content both online (including relevant social media channels) and in print. Coverage will be reported on in terms of the relevant KPI's e.g. AVE and PR value along with ROI figures.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05584d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/037110-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£44,500 Under £100K

Notice Dates

Publication Date
3 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Jun 20258 months ago
Contract Period
12 Jun 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY & COUNTY OF SWANSEA
Contact Name
Not specified
Contact Email
procurement@swansea.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Post Town
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified
Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

FLEET STREET COMMUNICATIONS (LONDON

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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