Tender

Wirral Metropolitan College - The Supply of Digital Marketing Services

WIRRAL METROPOLITAN COLLEGE

This public procurement record has 1 release in its history.

Tender

07 Jul 2025 at 10:57

Summary of the contracting process

Wirral Metropolitan College is seeking to contract a digital marketing agency for a project titled "The Supply of Digital Marketing Services." The procurement falls under the services category and entails setting up, managing, and optimising paid media campaigns. The tender process is currently active and open, with the procurement method described as below threshold open competition. This opportunity is targeted towards enhancing the College's market presence and application rates, with services required from 1st September 2025 to 31st August 2027. There is an option for a 12-month extension, making the potential end date 31st August 2028. The tender submission deadline is set for 23rd July 2025, and it is particularly relevant for enterprises located in the United Kingdom.

This tender represents a significant growth opportunity for digital marketing agencies, especially those experienced in managing campaigns across search, display, and social media. It offers substantial contract value and the possibility for extended collaboration with a reputable educational institution. Small and medium enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) are deemed suitable for this contract and are encouraged to participate. Agencies that can deliver strong technical and quality solutions, demonstrate added value through social or sustainability contributions, and excel in customer care are well-positioned to compete effectively in this tender. This approach aligns with broader criteria focusing on quality and cost considerations.

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Notice Title

Wirral Metropolitan College - The Supply of Digital Marketing Services

Notice Description

The enclosed Tender provides information for consideration with respect to the Wirral Metropolitan College Contract for the Supply of Digital Marketing Services. Wirral Metropolitan College's marketing department is seeking proposals from experienced digital marketing agencies to set up, manage, and optimise its paid media campaigns across search, display, and social media channels. The successful agency will be responsible for these services from 1st September 2025 to 31st August 2027 with the option to extend for a further 12 months until 31st August 2028 . The overarching goal of these campaigns is to increase awareness of the College and its offer, whilst positively influencing enquiry and application numbers.

Lot Information

Lot 1

Options: Description of options - Include enough information to understand the scope of the options and the circumstances in which they could be used.

Renewal: Description of extensions - Include the circumstances in which they could be used, and provide a breakdown if multiple extensions are possible.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0559ca
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/037711-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
7 Jul 202510 months ago
Submission Deadline
23 Jul 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Aug 2025 - 31 Aug 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
WIRRAL METROPOLITAN COLLEGE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRKENHEAD
Postcode
CH41 4NT
Post Town
Chester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD74 Wirral
Delivery Location
Not specified

Local Authority
Wirral
Electoral Ward
Birkenhead and Tranmere
Westminster Constituency
Birkenhead

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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