Marketing, Advertising and Media Buying Services - Wirral Met College
Description: Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).
Summary: Wirral Metropolitan College is seeking marketing, advertising and media-buying services to support student recruitment, raise awareness of the College and promote its courses. The work includes planning campaigns, recommending and buying media, delivering campaigns, monitoring and optimising performance, and reporting results. Channels and materials may include digital advertising, paid social media, outdoor advertising, radio and other audio advertising, printed promotional materials and their distribution. The buying organisation is Wirral Metropolitan College, based at its Conway Park Campus in Birkenhead. Services are to be delivered across England, covering the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West.