Tender

AM_742 Study UK Digital Campaign in the USA

BRITISH COUNCIL

This public procurement record has 1 release in its history.

Tender

08 Jul 2025 at 12:50

Summary of the contracting process

The British Council, as the contracting authority, is seeking to enhance its Study UK Digital Campaign in the USA through this active procurement process. The tender, titled "AM_742 Study UK Digital Campaign in the USA," falls under the industry category of Advertising and Marketing Services. The procurement process is currently in the Tender stage and is managed under an open competition method, specifically below the threshold. The process is based in London, UK, but includes service delivery for Mexico, enhancing the cultural and educational collaboration with the USA. The tender period is set to close on 21 July 2025, with the enquiry period ending on 11 July 2025. The contract duration will span from 5 August 2025 to 5 August 2026, with the project's value estimated at around £45,000 gross.

This tender presents significant opportunities for businesses experienced in marketing services, particularly those with expertise in international educational campaigns. Agencies that can offer insights into audience targeting, demonstrate effective methodologies, and provide scalable solutions for digital presence optimisation in the USA market will find this tender well-suited to their capabilities. The British Council aims to leverage knowledge of local markets to enhance campaign effectiveness and support cost-efficient audience engagement. Businesses capable of meeting the specified award criteria are encouraged to submit their proposals through the electronic submission portal provided.

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Notice Title

AM_742 Study UK Digital Campaign in the USA

Notice Description

ProcuringtheseserviceswillsupportthedeliveryofourannualStudyUKplanfortheUSAbyleveragingtheexpertiseofanagencyfamiliarwithboththelocalmarketandtheinternationaleducationsector.Thisapproachwillenhancecampaigneffectiveness,reducecoststhroughbetteraudiencetargeting,andimproveefficiencybyminimizingstafftimerequiredforimplementation.ItwillalsostrengthenthequalityofStudyUK'sdigitalpresenceintheUSA,includingontheBritishCouncilwebsite,whichisessentialgivenourlimitedresourcesandsmallteam.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055b25
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038244-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£38,800 Under £100K
Lots Value
£38,800 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jul 20257 months ago
Submission Deadline
21 Jul 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
5 Aug 2025 - 5 Aug 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Beatriz Calderon
Contact Email
beatriz.calderon1@britishcouncil.org
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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