Tender

Advertising Agency Services for Sub-Saharan Africa

BRITISH COUNCIL

This public procurement record has 1 release in its history.

Tender

16 Jul 2025 at 08:21

Summary of the contracting process

The British Council is currently inviting tenders for the provision of advertising agency services aimed at supporting its marketing needs across Sub-Saharan Africa. The procurement process, classified under the 'Advertising and marketing services' industry category, is being conducted using an open procedure. Interested businesses must submit their proposals by 25th August 2025. The procurement is focused on services that include creative development, digital and social media support, and communication strategies. The contract will commence on 3rd November 2025, with a potential extension beyond the initial two-year period, stretching till November 2029. This project represents a significant opportunity valued at £840,000, net of VAT, with gross spending projected at £1,050,000.

This tender offers an excellent opportunity for businesses, particularly SMEs, specialising in advertising campaigns and marketing management services, to collaborate with a prominent public authority like the British Council. The open procurement process ensures a wide range of companies have an opportunity to bid, regardless of size, promoting competition and innovation. Successful bidders will need to demonstrate expertise in quality experience, social value, and innovative methodologies. This makes it ideal for firms with strong credentials in delivering high-quality advertising projects and a presence in South Africa or the wider Sub-Saharan region. The duration of the contract and potential extensions also present a stable business growth avenue for agencies looking to expand their footprint in this market.

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Notice Title

Advertising Agency Services for Sub-Saharan Africa

Notice Description

TheobjectiveofthistenderistoprovideBritishCouncilwithcentralizedeffective&integratednetworkofmarketingsupportforcreativedevelopmentdigitalANDsocialmediasupport,rolloutstrategiesandcommunicationsbyagencieswhichprovidesarangeofservicesacrossthespectrumofBritishCouncilmarketingneeds

Lot Information

Lot 1

Renewal: The Contract awarded will be for a duration of two 2 years with an option for an extension for up to 2 years additional years

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055ffb
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/040370-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

79340000 - Advertising and marketing services

79341200 - Advertising management services

79341400 - Advertising campaign services

79961100 - Advertising photography services

92111220 - Advertising video-tape production

Notice Value(s)

Tender Value
£840,000 £500K-£1M
Lots Value
£840,000 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Jul 20257 months ago
Submission Deadline
25 Aug 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
3 Nov 2025 - 3 Nov 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Samia Bensaid
Contact Email
samia.bensaid@britishcouncil.org
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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