Award

W195712 Meta Advertising - NHS Healthy Start Campaign

NHS BUSINESS SERVICES AUTHORITY

This public procurement record has 2 releases in its history.

Award

21 Jul 2025 at 10:12

UK7 - Contract Details Notice
Award

16 Jul 2025 at 10:09

UK5 - Transparency Notice
Summary of the contracting process

The NHS Business Services Authority has completed a contract titled "W195712 Meta Advertising - NHS Healthy Start Campaign." This procurement, conducted using a direct method below the threshold without competition, was aimed at securing a social media advertising service on platforms like Facebook and Instagram to promote the NHS Healthy Start Campaign. This initiative is geared towards increasing awareness and applications to the scheme among eligible families. The contracting process has reached the award stage, with the contract being signed on 21st July 2025. Meta, the supplier based in Menlo Park, California, has been engaged to fulfil this service contract, which commenced on 22nd July 2025 and is set to conclude by the end of March 2026. This project is categorised within the marketing services industry and operates in the region of Newcastle upon Tyne, UK.

This tender offers significant business growth opportunities for companies specialising in digital and social media marketing services. Businesses that can effectively manage targeted advertising campaigns and have substantial experience in delivering government-related awareness programmes would be well-suited to compete in similar projects. The collaboration with a large-scale supplier like Meta underscores the importance of having robust project delivery capabilities and the potential to enhance reputation by associating with high-profile public sector initiatives. Small to medium enterprises with niche expertise in engaging specific demographics through digital platforms would find such tenders particularly valuable for expanding their business portfolio.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

W195712 Meta Advertising - NHS Healthy Start Campaign

Notice Description

This contract is for the provision of a social media advertising campaign on Facebook and Instagram to raise awareness of NHS Healthy Start and to increase applications to the scheme to ensure eligible families receive the help that they are entitled to.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-056027
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/041554-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£62,500 Under £100K
Contracts Value
£62,500 Under £100K

Notice Dates

Publication Date
21 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
16 Jul 20257 months ago
Contract Period
21 Jul 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS BUSINESS SERVICES AUTHORITY
Contact Name
Commercial Services
Contact Email
nhsbsa.commercialservicesteam@nhsbsa.nhs.uk
Contact Phone
00000000000

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE15 8NY
Post Town
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Lemington
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

META

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-056027-2025-07-21T11:12:42+01:00",
    "date": "2025-07-21T11:12:42+01:00",
    "ocid": "ocds-h6vhtk-056027",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PRLZ-1599-JGTT",
            "name": "NHS Business Services Authority",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PRLZ-1599-JGTT"
            },
            "address": {
                "streetAddress": "Stella House, Goldcrest Way, Newburn Riverside",
                "locality": "Newcastle upon Tyne",
                "postalCode": "NE15 8NY",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKC22"
            },
            "contactPoint": {
                "name": "Commercial Services",
                "email": "nhsbsa.commercialservicesteam@nhsbsa.nhs.uk",
                "telephone": "00000000000"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.nhsbsa.nhs.uk/",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthorityCentralGovernment",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-155115",
            "name": "Meta",
            "address": {
                "streetAddress": "1 Meta Way, Menlo Park, California, 94025",
                "locality": "Menlo Park",
                "postalCode": "94025",
                "country": "US",
                "countryName": "United States",
                "region": "US"
            },
            "contactPoint": {
                "email": "info@meta.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PRLZ-1599-JGTT",
        "name": "NHS Business Services Authority"
    },
    "tender": {
        "id": "C375880",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "W195712 Meta Advertising - NHS Healthy Start Campaign",
        "description": "This contract is for the provision of a social media advertising campaign on Facebook and Instagram to raise awareness of NHS Healthy Start and to increase applications to the scheme to ensure eligible families receive the help that they are entitled to.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "W195712 NHS Healthy Start Campaign",
            "status": "active",
            "value": {
                "amountGross": 75000,
                "amount": 62500,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": false,
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79342000",
                            "description": "Marketing services"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-07-17T00:00:00+01:00",
                "endDate": "2026-03-31T23:59:59+01:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "040449-2025",
                    "documentType": "awardNotice",
                    "noticeType": "UK5",
                    "description": "Transparency notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/040449-2025",
                    "datePublished": "2025-07-16T11:09:55+01:00",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2025-07-16T23:59:59+01:00",
                    "status": "scheduled"
                }
            ],
            "suppliers": [
                {
                    "id": "GB-FTS-155115",
                    "name": "Meta"
                }
            ]
        }
    ],
    "language": "en",
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "W195712 NHS Healthy Start Campaign",
            "status": "active",
            "period": {
                "startDate": "2025-07-22T00:00:00+01:00",
                "endDate": "2026-03-31T23:59:59+01:00"
            },
            "value": {
                "amountGross": 75000,
                "amount": 62500,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2025-07-21T00:00:00+01:00",
            "documents": [
                {
                    "id": "041554-2025",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/041554-2025",
                    "datePublished": "2025-07-21T11:12:42+01:00",
                    "format": "text/html"
                }
            ]
        }
    ]
}