Notice Information
Notice Title
W195712 Meta Advertising - NHS Healthy Start Campaign
Notice Description
This contract is for the provision of a social media advertising campaign on Facebook and Instagram to raise awareness of NHS Healthy Start and to increase applications to the scheme to ensure eligible families receive the help that they are entitled to.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-056027
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/031013-2026
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- UK11 - Contract Termination Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Direct
- Procurement Method Details
- Below threshold - without competition
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £62,500 Under £100K
- Contracts Value
- £62,500 Under £100K
Notice Dates
- Publication Date
- 2 Apr 20263 weeks ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 16 Jul 20259 months ago
- Contract Period
- 21 Jul 2025 - 31 Mar 2026 6-12 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active
- Contracts Status
- Terminated
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- NHS BUSINESS SERVICES AUTHORITY
- Additional Buyers
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- NEWCASTLE UPON TYNE
- Postcode
- NE15 8NY
- Post Town
- Newcastle upon Tyne
- Country
- England
-
- Major Region (ITL 1)
- TLC North East (England)
- Basic Region (ITL 2)
- TLC4 Northumberland, Durham and Tyne & Wear
- Small Region (ITL 3)
- TLC43 Tyneside
- Delivery Location
- Not specified
-
- Local Authority
- Newcastle upon Tyne
- Electoral Ward
- Lemington
- Westminster Constituency
- Newcastle upon Tyne Central and West
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/031013-2026
2nd April 2026 - Contract termination notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/041554-2025
21st July 2025 - Contract details notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/040449-2025
16th July 2025 - Transparency notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-056027-2026-04-02T15:03:46+01:00",
"date": "2026-04-02T15:03:46+01:00",
"ocid": "ocds-h6vhtk-056027",
"initiationType": "tender",
"parties": [
{
"id": "GB-PPON-PRLZ-1599-JGTT",
"name": "NHS Business Services Authority",
"identifier": {
"scheme": "GB-PPON",
"id": "PRLZ-1599-JGTT"
},
"address": {
"streetAddress": "Stella House, Goldcrest Way, Newburn Riverside",
"locality": "Newcastle upon Tyne",
"postalCode": "NE15 8NY",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKC22"
},
"contactPoint": {
"name": "Commercial Services",
"email": "nhsbsa.commercialservicesteam@nhsbsa.nhs.uk",
"telephone": "00000000000"
},
"roles": [
"buyer"
],
"details": {
"url": "https://www.nhsbsa.nhs.uk/",
"classifications": [
{
"id": "publicAuthorityCentralGovernment",
"scheme": "UK_CA_TYPE",
"description": "Public authority - central government"
}
]
}
},
{
"id": "GB-FTS-155115",
"name": "Meta",
"address": {
"streetAddress": "1 Meta Way, Menlo Park, California, 94025",
"locality": "Menlo Park",
"postalCode": "94025",
"country": "US",
"countryName": "United States",
"region": "US"
},
"contactPoint": {
"email": "info@meta.com"
},
"roles": [
"supplier"
],
"details": {
"scale": "large",
"vcse": false
}
}
],
"buyer": {
"id": "GB-PPON-PRLZ-1599-JGTT",
"name": "NHS Business Services Authority"
},
"tender": {
"id": "C375880",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "W195712 Meta Advertising - NHS Healthy Start Campaign",
"description": "This contract is for the provision of a social media advertising campaign on Facebook and Instagram to raise awareness of NHS Healthy Start and to increase applications to the scheme to ensure eligible families receive the help that they are entitled to.",
"status": "complete",
"procurementMethod": "direct",
"procurementMethodDetails": "Below threshold - without competition",
"lots": [
{
"id": "1",
"status": "complete"
}
]
},
"awards": [
{
"id": "1",
"title": "W195712 NHS Healthy Start Campaign",
"status": "active",
"value": {
"amountGross": 75000,
"amount": 62500,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": false,
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79342000",
"description": "Marketing services"
}
],
"relatedLot": "1"
}
],
"contractPeriod": {
"startDate": "2025-07-17T00:00:00+01:00",
"endDate": "2026-03-31T23:59:59+01:00"
},
"relatedLots": [
"1"
],
"documents": [
{
"id": "040449-2025",
"documentType": "awardNotice",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/040449-2025",
"datePublished": "2025-07-16T11:09:55+01:00",
"format": "text/html"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2025-07-16T23:59:59+01:00",
"status": "scheduled"
}
],
"suppliers": [
{
"id": "GB-FTS-155115",
"name": "Meta"
}
]
}
],
"language": "en",
"contracts": [
{
"id": "1",
"awardID": "1",
"title": "W195712 NHS Healthy Start Campaign",
"status": "terminated",
"period": {
"startDate": "2025-07-22T00:00:00+01:00",
"endDate": "2026-03-31T23:59:59+01:00"
},
"value": {
"amountGross": 75000,
"amount": 62500,
"currency": "GBP"
},
"aboveThreshold": false,
"dateSigned": "2025-07-21T00:00:00+01:00",
"documents": [
{
"id": "041554-2025",
"documentType": "contractNotice",
"noticeType": "UK7",
"description": "Contract details notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/041554-2025",
"datePublished": "2025-07-21T11:12:42+01:00",
"format": "text/html"
},
{
"id": "031013-2026",
"documentType": "contractTerminationNotice",
"noticeType": "UK11",
"description": "Contract termination notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/031013-2026",
"datePublished": "2026-04-02T15:03:46+01:00",
"format": "text/html"
}
],
"terminationRationaleClassification": {
"id": "contractCompleted"
},
"implementation": {
"endDate": "2026-03-31T00:00:00+01:00",
"finalValue": {
"amountGross": 75000,
"amount": 67500,
"currency": "GBP"
}
}
}
]
}