Award

Customer Psychographic Segmentation Services

ANCHOR HANOVER GROUP

This public procurement record has 1 release in its history.

Award

29 Jul 2025 at 10:30

Summary of the contracting process

The public procurement contracting process was initiated by the Anchor Hanover Group, a sub-central government public authority based in Bradford, United Kingdom. The contract, titled "Customer Psychographic Segmentation Services," falls under the services category and involves delivering customer survey services across various regions in the UK, including UKC, UKD, and others. The procurement process, completed with the involvement of Places for People Group Limited as the supplier, was awarded recently on 29th July 2025, for a contract period starting from 20th June 2025 to the end of June 2026. This process was conducted under a "Below threshold - unknown" procurement method, highlighting a competitive environment tailored to specialist services for social housing research needs.

This contract presents an excellent opportunity for businesses specialising in customer survey services, particularly those with expertise in psychographic analysis and research support workshops. It is well-suited for small to medium-sized enterprises (SMEs) with experience in delivering services across multiple UK regions. The focused nature of the contract on psychographic insights into social housing customers offers potential for businesses to demonstrate capabilities in niche research services, enhancing their reputation and opening doors for future partnerships in the public sector.

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Notice Title

Customer Psychographic Segmentation Services

Notice Description

Specialist Social Housing customer psychographic segmentation survey / research and supporting workshops

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0567e2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/043781-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342310 - Customer survey services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£76,025 Under £100K

Notice Dates

Publication Date
29 Jul 20256 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
19 Jun 20258 months ago
Contract Period
19 Jun 2025 - 30 Jun 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ANCHOR HANOVER GROUP
Contact Name
Not specified
Contact Email
allen.norman@anchor.org.uk
Contact Phone
Not specified

Buyer Location

Locality
BRADFORD
Postcode
BD1 2ST
Post Town
Bradford
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
Not specified

Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Supplier Information

Number of Suppliers
1
Supplier Name

PLACES FOR PEOPLE GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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