Award

Cadw Onsite Visitor Research July 25 to June 29

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

31 Jul 2025 at 12:49

Summary of the contracting process

The procurement process, led by the Welsh Government, pertains to the award of a contract under the title "Cadw Onsite Visitor Research July 25 to June 29." This initiative falls within the industry category of research consultancy services and is located in Cardiff, United Kingdom. The procurement stage is complete, with the award and contract status both marked as active. Key dates include the award date of 31st July 2025, a contract start date of 21st July 2025, and an end date of 29th June 2029. This procurement was conducted through a limited method, specifically a mini-competition from Lot 6 of the Welsh Government Communication & Marketing Framework, indicating it was below the usual threshold for competitive tendering.

This contract creates significant opportunities for businesses focused on research consultancy, especially those capable of delivering visitor research services over the long span of four years. Given the framework of a limited competition, businesses that have pre-qualified or been previously involved in related frameworks would be especially well-suited to compete for such opportunities. The work involves evaluating visitor experiences for Cadw, suggesting opportunities primarily for firms with expertise in strategic research, data analysis, and visitor experience optimisation. Strategic Research & Insight Ltd, identified as the supplier, indicates that SMEs in the consultancy sector can successfully compete and thrive in entering such contracts to facilitate business growth.

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Notice Title

Cadw Onsite Visitor Research July 25 to June 29

Notice Description

Award of a contract for Cadw's Onsite Visitor Research Service from July 2025 to June 2029. This is the Contract Details Notice advising of the conclusion of a mini-competition from Lot 6 of the Welsh Government Communication & Marketing Framework (ref F228/2022/2023).

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-056a2e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/044749-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73210000 - Research consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£116,925 £100K-£500K

Notice Dates

Publication Date
31 Jul 20256 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Jun 20258 months ago
Contract Period
20 Jul 2025 - 29 Jun 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Ceri Thomas
Contact Email
cpsprocurementadvice@gov.wales
Contact Phone
Not specified

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

STRATEGIC RESEARCH & INSIGHT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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