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Media Buying

West Midlands Combined Authority

This public procurement record has 6 releases in its history.

AwardUpdate

24 Feb 2026 at 09:42

UK7 - Contract Details Notice
Award

24 Feb 2026 at 09:04

UK7 - Contract Details Notice
Award

03 Feb 2026 at 10:01

UK6 - Contract Award Notice
TenderUpdate

29 Oct 2025 at 10:53

UK4 - Tender Notice
Tender

28 Oct 2025 at 13:59

UK4 - Tender Notice
Planning

04 Aug 2025 at 14:56

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The West Midlands Combined Authority (WMCA) has successfully concluded the procurement process for its "Media Buying" contract, aimed at engaging a proficient agency to manage media campaigns to further its strategic goals. Situated in Birmingham in the UKG31 region, WMCA sought an open procurement method, with key procurement stages moving from planning to award. The process began with preliminary market engagements in August 2025, leading to tender submissions by November 2025. The contracts, valued at a gross amount of £18,000,000, were signed on 20 February 2026, with an active contract period commencing then and stretching until February 2029, with possible extensions up to February 2031. This contract falls under the services category, specifically advertising and marketing services, as per the CPV classification.

This tender showcases growth opportunities for media agencies specialising in strategic campaign planning across diverse channels. The contract was designed with flexible renewal terms, subject to performance evaluations, offering sustained business stability. The emphasis on quality and effective communication aligns well with SMEs familiar with modern marketing strategies and the technical acumen required for multi-channel media plans. BBJ&K, an SME based in Birmingham, was successful, indicating the potential for similar businesses to thrive by aligning with WMCA's objectives. The contract criteria focused heavily on technical quality and price, making it suitable for agencies with robust financial capacity and insurance coverage, as the authority required specific levels of liability insurance throughout the contract duration.

How relevant is this notice?

Notice Information

Notice Title

Media Buying

Notice Description

WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation's strategic objectives.

Lot Information

Lot 1

Renewal: The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA

Planning Information

WMCA intend to circulate a questionnaire through Bravo (WMCA e-tendering portal), allowing you to provide more information about your interest and comment on the proposed approach. Portal Website: https://wmca.bravosolution.co.uk PQQ Title: Pre Market Engagment Media Buying Bravo Solution Project Reference: pqq_257 https://wmca.bravosolution.co.uk/go/2123785901987551F0C9

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-056c68
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/016332-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£15,000,000 £10M-£100M
Lots Value
£18,000,000 £10M-£100M
Awards Value
£15,000,000 £10M-£100M
Contracts Value
£15,000,000 £10M-£100M

Notice Dates

Publication Date
24 Feb 20266 months ago
Submission Deadline
24 Nov 2025Expired
Future Notice Date
8 Sep 2025Expired
Award Date
3 Feb 20266 months ago
Contract Period
20 Feb 2026 - 21 Feb 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
West Midlands Combined Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

BBJ&K

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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