Award

Consultant - Strategic Communications for Regional Promotion

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

Award

04 Nov 2025 at 16:15

UK7 - Contract Details Notice
Tender

04 Aug 2025 at 14:30

UK4 - Tender Notice
Summary of the contracting process

The West Midlands Growth Company Limited has concluded a procurement process for the appointment of a consultant to conduct strategic communications for regional promotion. This process, under an open competition methodology, falls below the procurement threshold and involved the award of a contract to BakerBaird Communications, a large supplier based in Nottingham. The strategic communications programme, aimed at enhancing the profile and reputation of the West Midlands, commenced in mid-September 2025 and will run until March 2026. Key activities are directed towards increasing awareness among business, stakeholder, and political audiences. This contract was signed on 27th October 2025, marking the transition from the tender stage to contract award status. The complete procurement, classified as public relations consultancy services, is valued at GBP 42,000 net, and GBP 50,400 gross. The headquarters of the buyer is located in Birmingham, with the region's scheme code being UKG31.

This communications tender presents significant opportunities for businesses in the public relations consultancy sector, particularly those specialising in strategic communication and stakeholder engagement. Companies with the capability to develop and deliver impactful communication strategies aiming to promote regions at business, stakeholder, and political levels are well-suited for such contracts. The flexible nature of the engagement, requiring approximately two days of consultancy per week, allows for scalability and dynamic allocation of resources, which can benefit businesses aiming to integrate region-specific promotion strategies into their portfolio. This is particularly advantageous for enterprises seeking to build or expand a presence in the public sector consultancy market, thus fostering business growth and enhancing reputations within the industry.

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Notice Information

Notice Title

Consultant - Strategic Communications for Regional Promotion

Notice Description

The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com The West Midlands Growth Company has a requirement to appoint an external consultant to support with a six-month programme of strategic communications activity to support its overarching objective of Enhancing the Profile and Reputation of the Region. The brief is to help drive high-level awareness and interest surrounding the West Midlands, particularly from a business, stakeholder and political audience. The communications programme will run from mid-September 2025 - March 2026. The consultant shall be retained on a flexible basis, drawing down an average of approximately two (2) days per week, with specific hours and days to be determined as reasonable required by the Company.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-058079
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/070968-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

79416100 - Public relations management services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
£49,000 Under £100K
Lots Value
£49,000 Under £100K
Awards Value
Not specified
Contracts Value
£42,000 Under £100K

Notice Dates

Publication Date
4 Nov 20253 months ago
Submission Deadline
29 Aug 2025Expired
Future Notice Date
Not specified
Award Date
27 Oct 20253 months ago
Contract Period
27 Oct 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Not specified
Contact Email
procurement@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

BAKERBAIRD COMMUNICATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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