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Digital Media Buying Services

Prifysgol Bangor / Bangor University

This public procurement record has 4 releases in its history.

Award

21 Jul 2026 at 10:31

UK7 - Contract Details Notice
Award

22 May 2026 at 14:19

UK6 - Contract Award Notice
Tender

16 Mar 2026 at 09:40

UK4 - Tender Notice
Planning

18 Aug 2025 at 13:49

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Bangor University procured digital media buying services to support its advertising activity. The requirement covers designing and delivering digital advertising campaigns, negotiating competitive media packages, managing media bookings and overseeing relationships with media owners through to delivery of all advertising activity. This is a communications and advertising services opportunity, classified under CPV 79340000. The buying organisation is Prifysgol Bangor / Bangor University, based in Bangor, Wales, and the services relate to activity delivered in the United Kingdom. The procurement was arranged as a single requirement and is suitable for small and medium-sized enterprises. It is aimed at a supplier able to combine campaign planning, digital media buying, commercial negotiation, booking administration and media-owner relationship management within one managed service.

The procurement has been awarded and the contract is active. Bangor University awarded the requirement to Hybrid News Ltd on 21 May 2026. The contract was signed on 6 June 2026 and runs from 11 June 2026 to 10 June 2029, with two possible 12-month extensions, giving a maximum period to 10 June 2031. Its value is £3,420,725 excluding VAT, or £4,105,870 including VAT. The open procedure was used, with 13 final-stage bids. Evaluation weighted commercial cost at 42.5%, technical quality at 42.5% and presentation at 15%. Suppliers had to meet economic and technical selection requirements. Electronic submission was allowed in English or Welsh, and the tender deadline was 17 April 2026 at noon.

This award shows sustained demand from Bangor University for an integrated digital advertising and media buying service rather than isolated campaign delivery. A credible future competitor would need demonstrable capability in planning and delivering digital advertising campaigns, negotiating media packages, managing bookings accurately and maintaining effective relationships with media owners. The evaluation balance indicates that both commercial value and technical quality matter equally, while presentation also contributes materially to the decision. Suppliers should therefore be able to evidence strong campaign strategy, media buying expertise, operational control, stakeholder communication and persuasive presentation skills. The successful supplier was an SME, indicating that the requirement can be delivered by a suitably capable specialist business rather than only by a large agency.

How relevant is this notice?

Notice Information

Notice Title

Digital Media Buying Services

Notice Description

Design and deliver digital advertising campaigns, negotiate competitive media packages, manage media bookings and oversee relationships with media owners through to the delivery of all advertising activity

Lot Information

Lot 1

Options: If, during the term of the Contract, the Provider develops new or enhanced service features that improve outcomes, deliver additional public benefit, or offer demonstrable value for money to Bangor University and its Students, the Authority may elect to adopt these enhancements in accordance with the Procurement Act 2023 and the Contract's modification provisions. Any enhancements incorporated into the Contract will be subject to mutually agreed commercial terms and documented through the appropriate contract modification process.

Renewal: 2 x 12 month extensions. Extensions will be used at the sole discretion of the contracting authority. The contracts will be managed and performance monitored throughout the duration of the contract which will support any option to extend. Ongoing requirements and service scope will also be considered.

Planning Information

This pre-market engagement process will take the form of request for information (RFI). The RFI consist of a questionnaire with respondents required to return their information by the end of 2nd September 2025. Suppliers wishing to participate in this pre-market engagement exercise should contact the following email address: c.lone@bangor.ac.uk to receive a copy of the questionnaire. Completed questionnaires should be returned to the same email address.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0589c9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068574-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£3,420,725 £1M-£10M
Lots Value
£3,420,725 £1M-£10M
Awards Value
£3,420,725 £1M-£10M
Contracts Value
£3,420,725 £1M-£10M

Notice Dates

Publication Date
21 Jul 20261 months ago
Submission Deadline
17 Apr 2026Expired
Future Notice Date
30 Sep 2025Expired
Award Date
21 May 20263 months ago
Contract Period
11 Jun 2026 - 10 Jun 2029 3-4 years
Recurrence
2031-01-30

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Prifysgol Bangor / Bangor University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BANGOR
Postcode
LL57 2TR
Postcode Area
Llandudno
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL3 North Wales
Small Region (ITL 3)
TLL32 Gwynedd
Delivery Location
TLL12 Gwynedd
Local Authority
Gwynedd
Electoral Ward
Glyder
Westminster Constituency
Bangor Aberconwy

Supplier Information

Number of Suppliers
1
Supplier Name

Hybrid News Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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