Award

CRW002-005 -Be Mighty. Recycle. Burst 6 - Media Buying

WASTE & RESOURCES ACTION PROGRAMME

This public procurement record has 1 release in its history.

Award

29 Aug 2025 at 09:05

Summary of the contracting process

The Waste & Resources Action Programme (WRAP), based in Banbury, UK, has awarded a contract under the title "CRW002-005 - Be Mighty. Recycle. Burst 6 - Media Buying" to the supplier Golley Slater located in Cardiff. The procurement process, tagged as a direct procurement method below the threshold without competition, focuses on the services category, specifically advertising and marketing services, and aims to support a national campaign in Wales. The contract, valued at £46,000, was awarded on 28th August 2025, and the related contract period is set from 1st September 2025 to 10th October 2025. This procurement is part of the ongoing efforts by WRAP to enhance the visibility and impact of their food waste prevention and recycling campaign, targeting key demographics through media channels like Meta, YouTube, and TikTok.

This tender offers substantial opportunities for businesses engaged in advertising and media buying, especially small and medium-sized enterprises (SMEs) familiar with social media platforms and capable of executing comprehensive advertising strategies. Companies that specialise in digital marketing and have experience with behavioural change campaigns would be well-suited to compete in similar future contracts. The campaign’s focus on increasing engagement with younger people and families in Wales provides a valuable opportunity for businesses that can offer innovative solutions to maximise audience reach and impact for government-supported sustainability initiatives.

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Notice Title

CRW002-005 -Be Mighty. Recycle. Burst 6 - Media Buying

Notice Description

Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling. The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can't be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets. We promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales. We require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok. The main aim will be to encourage people to our landing page to take part in our interactive food waste challenge. Further details of assets can be discussed in a kick off meeting, but we aim to run a similar type of procedure as the last 2 bursts of the Be Mighty. Recycle. campaign. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=976468410

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-059005
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052290-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£46,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
29 Aug 20255 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Aug 20255 months ago
Contract Period
31 Aug 2025 - 10 Oct 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
WASTE & RESOURCES ACTION PROGRAMME
Contact Name
Not specified
Contact Email
hannah.russell@wrap.ngo
Contact Phone
01295 819900

Buyer Location

Locality
BANBURY
Postcode
OX16 0AH
Post Town
Oxford
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified

Local Authority
Cherwell
Electoral Ward
Banbury Cross and Neithrop
Westminster Constituency
Banbury

Supplier Information

Number of Suppliers
1
Supplier Name

GOLLEY SLATER

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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