Award

Be Mighty. Recycle. burst 6 - Media spend

WASTE & RESOURCES ACTION PROGRAMME

This public procurement record has 1 release in its history.

Award

29 Aug 2025 at 09:05

UK7 - Contract Details Notice
Summary of the contracting process

The Waste & Resources Action Programme (WRAP) has completed a procurement process for the "Be Mighty. Recycle. burst 6 – Media spend" campaign, focusing on advertising and marketing services to support food waste prevention and recycling efforts across Wales. Golley Slater, a large supplier based in Cardiff, was awarded the contract on the 29th of August, 2025. This limited procurement process, classified under services, involved below-threshold competition and aligns with the UK's public undertaking standards. The campaign, which commenced on the 1st of September and concludes on the 10th of October 2025, targets improved recycling behaviours, particularly among younger demographics and families.

This contract presents significant opportunities for businesses specialising in digital media and marketing services, particularly those with capabilities in social media advertising through platforms like Meta, YouTube, and TikTok. With the primary aim of drawing traffic to an interactive food waste challenge landing page, firms adept in engaging and influencing consumer behaviour will find this an attractive proposition. This initiative not only supports environmental goals but also offers participating companies an opportunity to work closely with governmental bodies, potentially leading to further collaborations and growth in the specialised field of public sector campaigns.

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Notice Information

Notice Title

Be Mighty. Recycle. burst 6 - Media spend

Notice Description

Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling. The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can't be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets. We promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales. We require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok. The main aim will be to encourage people to our landing page to take part in our interactive food waste challenge. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=976541250

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-059006
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052291-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£40,000 Under £100K

Notice Dates

Publication Date
29 Aug 20255 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 Aug 20255 months ago
Contract Period
31 Aug 2025 - 10 Oct 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WASTE & RESOURCES ACTION PROGRAMME
Contact Name
Not specified
Contact Email
hannah.russell@wrap.ngo
Contact Phone
01295 819900

Buyer Location

Locality
BANBURY
Postcode
OX16 0AH
Post Town
Oxford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified
Local Authority
Cherwell
Electoral Ward
Banbury Cross and Neithrop
Westminster Constituency
Banbury

Supplier Information

Number of Suppliers
1
Supplier Name

GOLLEY SLATER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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