Notice Information
Notice Title
IWM/2526/APE/3466: Audience Segmentation Development Project for Imperial War Museums
Notice Description
Imperial War Museums (IWM) is seeking a research partner to develop a comprehensive and future-facing audience segmentation system. This new approach will replace our existing segmentation, created in 2015, and will be designed to reflect the full spectrum of IWM's audiences--both current and potential. The segmentation system should be transformational, enabling IWM to better understand and connect with diverse audience groups. It will inform and enhance decision-making across the organisation, supporting the development and promotion of public programming, exhibitions, events, digital content, and engagement initiatives. We are looking for a partner who can deliver a bespoke segmentation model that is inclusive, actionable, and embedded across IWM. The model should support teams in communications, marketing, digital, learning, and programming, and help us reach new audiences while continuing to serve existing ones effectively. This work will result in: - A set of audience segments that reflect both engaged and potential audiences. - A programme of internal engagement to ensure the segmentation is understood, adopted, and used across IWM. - The successful partner will play a key role in helping IWM build a shared language around audiences, enabling us to deepen our impact and broaden our reach. Access Code : 45EC6EXH35 To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=994139057
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-0590c7
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/073486-2025
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- UK6 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME, VCSE
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79300000 - Market and economic research; polling and statistics
79310000 - Market research services
Notice Value(s)
- Tender Value
- £112,500 £100K-£500K
- Lots Value
- £112,500 £100K-£500K
- Awards Value
- £112,500 £100K-£500K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 13 Nov 20253 months ago
- Submission Deadline
- 29 Sep 2025Expired
- Future Notice Date
- Not specified
- Award Date
- 13 Nov 20253 months ago
- Contract Period
- 1 Dec 2025 - 30 Jun 2026 6-12 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Pending
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- IMPERIAL WAR MUSEUMS
- Contact Name
- Not specified
- Contact Email
- erowberry@iwm.org.uk
- Contact Phone
- 0207 416 5000
Buyer Location
- Locality
- LONDON
- Postcode
- SE1 6HZ
- Post Town
- South East London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI4 Inner London - East
- Small Region (ITL 3)
- TLI44 Lewisham and Southwark
- Delivery Location
- Not specified
-
- Local Authority
- Southwark
- Electoral Ward
- St George's
- Westminster Constituency
- Bermondsey and Old Southwark
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/073486-2025
13th November 2025 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/052578-2025
29th August 2025 - Tender notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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