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OHID - Profiles Planning Tool

Department of Health & Social Care

This public procurement record has 1 release in its history.

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29 Aug 2025 at 17:18

UK7 - Contract Details Notice
Summary of the contracting process

The procurement process for the "OHID - Profiles Planning Tool" was conducted by the Department of Health & Social Care, a central government authority based in London. The procurement falls under the services category, specifically market research services, and was executed using a direct method below the threshold, without competition. The contracting process has reached the award stage as of 29th August 2025, with a contract signed on the same date. The service agreement commenced on 1st September 2025 and is set to conclude by 28th February 2026. The contract value is £27,312 gross, and the procurement aims to enhance audience profiling for public health campaigns across the UK.

This tender presents valuable opportunities for businesses specialising in market research services to contribute to government projects, particularly those that focus on strategic communication and media targeting in the health sector. The contract, awarded to YouGov Plc, a large supplier with substantial experience in market insights, highlights the potential benefits for similar-sized enterprises capable of providing innovative solutions in audience analytic tools. Such businesses can leverage this opportunity to expand their portfolio by collaborating with high-profile public sector buyers such as the Department of Health & Social Care, fostering growth and fostering partnerships in the health sector.

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Notice Information

Notice Title

OHID - Profiles Planning Tool

Notice Description

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0590d8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052608-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£22,760 Under £100K

Notice Dates

Publication Date
29 Aug 202512 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Aug 202512 months ago
Contract Period
1 Sep 2025 - 28 Feb 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department of Health & Social Care
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0EU
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

YouGov Plc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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