Award

Provision of a Marketing CRM

ABERTAY UNIVERSITY

This public procurement record has 2 releases in its history.

Award

06 Jan 2026 at 10:27

Tender

03 Sep 2025 at 13:50

Summary of the contracting process

Abertay University, located in Dundee, has recently concluded the procurement process for their project titled "Provision of a Marketing CRM." This procurement falls under the industry category for sales, marketing, and business intelligence software development services. The procurement process, conducted via an open procedure, reached the award stage with the contract being actively signed on 31st December 2025. The project was situated in the UK, particularly at Abertay University's premises, and the procurement classification adhered to the legal basis of EU Directive 2014/24/EU. The tender, with an initial deadline in October 2025, aimed to implement a cloud-based CRM system to enhance scalability and integration with external platforms. The procurement was supported by certifications including ISO27001 and Cyber Essentials to ensure compliance with UK GDPR standards, reflecting a period of approximately three years for contract execution.

This tender presents significant opportunities for businesses specialising in software services focused on CRM solutions, digital marketing, and business intelligence. The contract was awarded to Gecko Labs Ltd., a small and medium enterprise (SME) based in Edinburgh, evidencing the potential for smaller businesses to secure substantial public contracts. Suitable businesses are those capable of providing scalable cloud-based platforms with advanced integration features for social and advertising platforms, alongside automated communication tools. With its focus on innovation and compliance, the contract encourages enterprises with expertise in secure and GDPR-compliant software solutions to engage in this public sector domain, fostering growth through strategic partnerships and technological development.

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Notice Title

Provision of a Marketing CRM

Notice Description

The Contract Agreement includes but is not limited to the following element: Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance Native or supported integration with SITS for data flows. Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution. Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management. Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission. Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities. Feature an accessible drag-and-drop email/template builder for ease of use across teams. Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.

Lot Information

Lot 1

The Contract Agreement includes but is not limited to the following element: Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance Native or supported integration with SITS for data flows. Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution. Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management. Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission. Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities. Feature an accessible drag-and-drop email/template builder for ease of use across teams. Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.

Renewal: 24 month extension

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05934d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/000547-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72212480 - Sales, marketing and business intelligence software development services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
£75,000 Under £100K
Awards Value
Not specified
Contracts Value
£30,000 Under £100K

Notice Dates

Publication Date
6 Jan 20261 months ago
Submission Deadline
17 Oct 2025Expired
Future Notice Date
Not specified
Award Date
31 Dec 20251 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ABERTAY UNIVERSITY
Contact Name
Nicci Robertson
Contact Email
procurement@abertay.ac.uk
Contact Phone
+44 1382308995

Buyer Location

Locality
DUNDEE
Postcode
DD1 1HG
Post Town
Dundee
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM03 Angus and Dundee City
Delivery Location
TLM71 Angus and Dundee City

Local Authority
Dundee City
Electoral Ward
Maryfield
Westminster Constituency
Dundee Central

Supplier Information

Number of Suppliers
1
Supplier Name

GECKO LABS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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