Planning

Digital & Media Advertising

NEW COLLEGE DURHAM

This public procurement record has 1 release in its history.

Planning

12 Sep 2025 at 12:30

Summary of the contracting process

New College Durham is currently in the planning stage of a public procurement process for Digital & Media Advertising services. The College, located in Durham, United Kingdom, aims to procure services that will enhance student and staff recruitment, as well as brand awareness. This tender is categorized under Advertising and Marketing Services and spans multiple regions including UKC, UKD, and others within the UK. The procurement process involves two lots, focusing on Digital Marketing and Media Advertising, set to commence on February 1, 2026, and conclude by January 31, 2029, with a potential extension until 2031. Interested suppliers must register their interest by contacting Craig Long via email by the deadline of 30 September 2025.

This tender presents significant opportunities for businesses specializing in advertising and marketing services. The procurement is above threshold and particularly suitable for SMEs. Businesses experienced in digital marketing and media advertising, especially those adept at advising on campaign optimization and delivering value-added services, can benefit greatly. Agencies capable of understanding and targeting key audience demographics, such as school leavers and adult learners, will find this contract beneficial for growth, with numerous campaigns planned to support college initiatives. The contract's flexibility, including potential renewal, offers a sustainable business opportunity within the public sector.

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Notice Title

Digital & Media Advertising

Notice Description

New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots: - Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media advertising, and remarketing. - Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising. The College uses a wide range of marketing activity to support student recruitment, staff recruitment, and brand awareness. We are seeking experienced partners who can provide a proactive, value-added service to help us maximise return on investment across our campaigns. Scope of Services -For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity. Budgets vary but can range from PS1,000 to PS10,000 per campaign. -For Media Advertising, annual campaigns include a major summer push (approx. PS40,000), alongside smaller autumn, winter, and ad-hoc campaigns. Channels include outdoor, radio/streaming, and TV, with support required for advert production and clearance. Supplier Expectations We are looking for agencies who can: - Advise on how to optimise campaigns and improve ROI. - Provide clear, regular reporting and recommendations. - Demonstrate relevant experience with similar budgets and audiences. - Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers). Market Engagement This supplier engagement exercise is designed to: - Gauge the level of market interest. - Share outline requirements. - Inform the procurement approach ahead of tender publication.

Planning Information

Suppliers interested in participating are invited to register their interest by contacting Craig Long, craig.long@newdur.ac.uk by 30 September 2025.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-059971
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/056193-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Sep 20255 months ago
Submission Deadline
Not specified
Future Notice Date
30 Sep 2025Expired
Award Date
Not specified
Contract Period
1 Feb 2026 - 31 Jan 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NEW COLLEGE DURHAM
Contact Name
Not specified
Contact Email
purchasing@newdur.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
DURHAM
Postcode
DH1 5ES
Post Town
Durham
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC41 Durham
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)

Local Authority
County Durham
Electoral Ward
Framwellgate and Newton Hall
Westminster Constituency
City of Durham

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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