Tender

2025-775 Social Media and Insight

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 1 release in its history.

Tender

16 Sep 2025 at 09:02

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB), located in Middlemarch Business Park, Coventry, is actively seeking suppliers for their procurement titled "2025-775 Social Media and Insight." This tender falls under the services category, specifically within advertising campaign services, and is conducted via an open competition approach. The procurement is currently in the tender stage, and interested parties must note key deadlines: the tender period concludes at noon on 20th October 2026, and enquiries are due by 8th October 2025. The contract, expected to commence on 1st April 2026, is valued at approximately £40k annually, with potential extensions taking the contract beyond 2027.

This tender presents a lucrative opportunity for businesses specialising in social media monitoring and analytics, offering a platform to secure a public sector contract with a prestigious national board. The contract robustness, with possible extensions, and its clear emphasis on both quality and cost criteria (90% and 10%, respectively) demand a strategic approach. Small and medium enterprises (SMEs) with expertise in delivering high-quality, insightful social media campaigns will find this procurement particularly suitable, leveraging their agility and creativity to fuel business growth while enhancing their portfolio with a significant public sector client.

How relevant is this notice?

Notice Information

Notice Title

2025-775 Social Media and Insight

Notice Description

AHDB intend to procure a Contract to a successful Supplier for the provision of Social Media and Insight services. The successful supplier will be required to deliver a service to monitor and evaluate constructive and positive feedback. Estimated start date for this contract is 1st April 2026. Closing date for this opportunity is NOON 20th October 2026. Estimated value is approx. PS40k per annum. Contract is for 1 year with options to extend of 1+1. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. Suppliers must also register on the Central Digital Platform.

Lot Information

Lot 1

Renewal: Initial contract for 1 year with 1+1 options to extend

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-059af8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/056816-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£93,333 Under £100K
Lots Value
£93,333 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Sep 20252 months ago
Submission Deadline
20 Oct 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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