Award

Lot 2 Public Perception Surveying

POLICE AND CRIME COMMISSIONER FOR WEST MIDLANDS

This public procurement record has 3 releases in its history.

Award

25 Mar 2026 at 11:27

Award

06 Jan 2026 at 11:43

Tender

18 Sep 2025 at 10:08

Summary of the contracting process

The Police and Crime Commissioner for West Midlands has successfully concluded a public procurement process for Lot 2 Public Perception Surveying, with MEL RESEARCH LIMITED being awarded the contract. This contract pertains to conducting regular and comprehensive surveys to assess public perceptions, including trust and satisfaction with the police authority. The process was conducted through an open procedure, and the contract, valued at £586,015 (gross), will commence on 1st April 2026, extending to 30th March 2028, with options for renewal. The surveys will cover various regions including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK, focusing predominantly on services within the public authority - sub-central government category.

This procurement presents significant opportunities for businesses involved in survey services and related fields, particularly those specialising in demographic research and public opinion analysis. With an emphasis on maintaining confidence levels and demographic representation, firms adept at large-scale data collection and analysis will find ample room to expand their service portfolios. SMEs involved in survey design, customer survey services, and customer satisfaction surveys are especially well-suited to compete in such tenders, given their agility and potential in meeting the specific requirements set by authorities focused on enhancing public trust and satisfaction.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Lot 2 Public Perception Surveying

Notice Description

To conduct regular and comprehensive surveys to gauge public perception of the police Authority, including trust, satisfaction, and areas of concern. This will help us align our strategies with community expectations and improve our public relations.

Lot Information

Lot 1: Victim Insights Platform

To procure a robust and user-friendly platform that captures, analyses, and reports on victim experiences and feedback. This platform will be instrumental in improving our services to victims and ensuring that victims' voices are heard and acted upon.

Renewal: The Contract Term shall be for a period of 2 years with the option to extend by a further period of up to 24 months

Lot 2: Public Perception Surveying

To conduct regular and comprehensive surveys to gauge public perception of the police Authority, including trust, satisfaction, and areas of concern. This will help us align our strategies with community expectations and improve our public relations

Renewal: The Contract Term shall be for a period of 2 years with the option to extend by a further period of up to 24 months

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-059ce2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/027236-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79311000 - Survey services

79311100 - Survey design services

79342310 - Customer survey services

79342311 - Customer satisfaction survey

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,021,627 £1M-£10M
Contracts Value
£488,346 £100K-£500K

Notice Dates

Publication Date
25 Mar 20261 months ago
Submission Deadline
14 Oct 2025Expired
Future Notice Date
Not specified
Award Date
23 Dec 20254 months ago
Contract Period
31 Mar 2026 - 30 Mar 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active, Pending
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
POLICE AND CRIME COMMISSIONER FOR WEST MIDLANDS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
2
Supplier Names

MEL RESEARCH

PRICEWATERHOUSECOOPERS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-059ce2-2026-03-25T11:27:49Z",
    "date": "2026-03-25T11:27:49Z",
    "ocid": "ocds-h6vhtk-059ce2",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PHLH-1699-TDLT",
            "name": "Police and Crime Commissioner for West Midlands",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PHLH-1699-TDLT"
            },
            "address": {
                "streetAddress": "Lloyd House, Colmore Circus Queensway",
                "locality": "Birmingham",
                "postalCode": "B4 6AT",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG31"
            },
            "contactPoint": {
                "name": "Katie Fletcher",
                "email": "procurement@westmidlands.police.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicUndertaking",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public undertaking"
                    },
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-OC303525",
            "name": "PRICEWATERHOUSECOOPERS LLP",
            "identifier": {
                "scheme": "GB-COH",
                "id": "OC303525"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PWXM-5926-GWLN"
                }
            ],
            "address": {
                "streetAddress": "1 Embankment Place",
                "locality": "London",
                "postalCode": "WC2N 6RH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "email": "uk_tender_tracker@pwc.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.pwc.co.uk",
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        },
        {
            "id": "GB-COH-03000946",
            "name": "MEL RESEARCH LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "03000946"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PMTH-7256-VPZH"
                }
            ],
            "address": {
                "streetAddress": "Somerset House, 37 Temple Street",
                "locality": "Birmingham",
                "postalCode": "B2 5DP",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG31"
            },
            "contactPoint": {
                "email": "info@melresearch.co.uk"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.melresearch.co.uk",
                "scale": "sme",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PHLH-1699-TDLT",
        "name": "Police and Crime Commissioner for West Midlands"
    },
    "tender": {
        "id": "WMP0889",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Lot 2 Public Perception Surveying",
        "description": "To conduct regular and comprehensive surveys to gauge public perception of the police Authority, including trust, satisfaction, and areas of concern. This will help us align our strategies with community expectations and improve our public relations.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79311000",
                        "description": "Survey services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79311100",
                        "description": "Survey design services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342310",
                        "description": "Customer survey services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342311",
                        "description": "Customer satisfaction survey"
                    }
                ],
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79311000",
                        "description": "Survey services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79311100",
                        "description": "Survey design services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342310",
                        "description": "Customer survey services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342311",
                        "description": "Customer satisfaction survey"
                    }
                ],
                "relatedLot": "2"
            }
        ],
        "value": {
            "amountGross": 0,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "submissionMethodDetails": "All Tenders must be submitted through In-tend e-tendering portal (https://sell2.in-tend.co.uk/blpd/home), for the avoidance of doubt, submissions made by any other method will not be accepted",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "tenderPeriod": {
            "endDate": "2025-10-14T10:00:00+01:00"
        },
        "awardPeriod": {
            "endDate": "2026-01-26T23:59:59+00:00"
        },
        "lots": [
            {
                "id": "1",
                "title": "Lot 1: Victim Insights Platform",
                "description": "To procure a robust and user-friendly platform that captures, analyses, and reports on victim experiences and feedback. This platform will be instrumental in improving our services to victims and ensuring that victims' voices are heard and acted upon.",
                "status": "complete",
                "value": {
                    "amountGross": 0,
                    "amount": 0,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "Assessments will be conducted as part of this competitive tendering procedure, to identify the Most Advantageous Tender (MAT). The assessment criteria are as follows: Price: 30% Quality: 60% Social Value: 10%",
                    "criteria": [
                        {
                            "type": "price",
                            "name": "Simple description",
                            "description": "Assessments will be conducted as part of this competitive tendering procedure, to identify the Most Advantageous Tender (MAT). The assessment criteria are as follows: Price: 30% Quality: 60% Social Value: 10%"
                        }
                    ]
                },
                "contractPeriod": {
                    "startDate": "2026-02-19T00:00:00+00:00",
                    "endDate": "2028-02-18T23:59:59+00:00",
                    "maxExtentDate": "2030-02-18T23:59:59+00:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The Contract Term shall be for a period of 2 years with the option to extend by a further period of up to 24 months"
                }
            },
            {
                "id": "2",
                "title": "Lot 2: Public Perception Surveying",
                "description": "To conduct regular and comprehensive surveys to gauge public perception of the police Authority, including trust, satisfaction, and areas of concern. This will help us align our strategies with community expectations and improve our public relations",
                "status": "complete",
                "value": {
                    "amountGross": 0,
                    "amount": 0,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "Assessments will be conducted as part of this competitive tendering procedure, to identify the Most Advantageous Tender (MAT). The assessment criteria are as follows: Price: 30% Quality: 60% Social Value: 10%",
                    "criteria": [
                        {
                            "type": "price",
                            "name": "Simple description",
                            "description": "Assessments will be conducted as part of this competitive tendering procedure, to identify the Most Advantageous Tender (MAT). The assessment criteria are as follows: Price: 30% Quality: 60% Social Value: 10%"
                        }
                    ]
                },
                "contractPeriod": {
                    "startDate": "2026-02-19T00:00:00+00:00",
                    "endDate": "2028-02-18T23:59:59+00:00",
                    "maxExtentDate": "2030-02-18T23:59:59+00:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The Contract Term shall be for a period of 2 years with the option to extend by a further period of up to 24 months"
                }
            }
        ],
        "documents": [
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "description": "All Tenders must be submitted through In-tend e-tendering portal (https://sell2.in-tend.co.uk/blpd/home), for the avoidance of doubt, submissions made by any other method will not be accepted",
                "url": "https://sell2.in-tend.co.uk/blpd/home"
            },
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "057613-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/057613-2025",
                "datePublished": "2025-09-18T11:08:50+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "value": 2,
                "relatedLot": "1"
            },
            {
                "id": "2",
                "measure": "finalStageBids",
                "value": 2,
                "relatedLot": "1"
            },
            {
                "id": "3",
                "measure": "smeFinalStageBids",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "4",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "5",
                "measure": "bids",
                "value": 3,
                "relatedLot": "2"
            },
            {
                "id": "6",
                "measure": "finalStageBids",
                "value": 2,
                "relatedLot": "2"
            },
            {
                "id": "7",
                "measure": "smeFinalStageBids",
                "value": 1,
                "relatedLot": "2"
            },
            {
                "id": "8",
                "measure": "vcseFinalStageBids",
                "value": 0,
                "relatedLot": "2"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "Lot 1: Victim Insights Platform",
            "status": "pending",
            "date": "2025-12-23T00:00:00Z",
            "value": {
                "amountGross": 639935,
                "amount": 533281,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-OC303525",
                    "name": "PRICEWATERHOUSECOOPERS LLP"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79311000",
                            "description": "Survey services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKC",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKE",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKF",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKH",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKJ",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "standstillPeriod": {
                "endDate": "2026-01-15T23:59:59+00:00"
            },
            "contractPeriod": {
                "startDate": "2026-03-31T00:00:00+01:00",
                "endDate": "2028-03-30T23:59:59+01:00",
                "maxExtentDate": "2030-03-30T23:59:59Z"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "Initial contract period of 2 years with the option to extend for up to 24 months with the anticipated start date of 31st March 2026"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "000607-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/000607-2026",
                    "datePublished": "2026-01-06T11:43:37Z",
                    "format": "text/html"
                }
            ],
            "assessmentSummariesDateSent": "2026-01-06T00:00:00Z",
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-03-02T23:59:59Z",
                    "status": "scheduled"
                }
            ]
        },
        {
            "id": "2",
            "status": "active",
            "date": "2025-12-23T00:00:00Z",
            "value": {
                "amountGross": 586015,
                "amount": 488346,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-03000946",
                    "name": "MEL RESEARCH LIMITED"
                }
            ],
            "items": [
                {
                    "id": "2",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79311000",
                            "description": "Survey services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKC",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKE",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKF",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKH",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKJ",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKC",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKE",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKF",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKH",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKJ",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "2"
                }
            ],
            "standstillPeriod": {
                "endDate": "2026-01-15T23:59:59+00:00"
            },
            "contractPeriod": {
                "startDate": "2026-03-31T00:00:00+01:00",
                "endDate": "2028-03-30T23:59:59+01:00",
                "maxExtentDate": "2030-03-30T23:59:59Z"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "Initial contract period of 2 years with the option to extend for up to 24 months with the anticipated start date of 31st March 2026"
            },
            "relatedLots": [
                "2"
            ],
            "documents": [
                {
                    "id": "000607-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/000607-2026",
                    "datePublished": "2026-01-06T11:43:37Z",
                    "format": "text/html"
                }
            ],
            "assessmentSummariesDateSent": "2026-01-06T00:00:00Z",
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-03-02T23:59:59Z",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "2",
            "awardID": "2",
            "title": "Lot 2: Public Perception Surveying",
            "status": "active",
            "period": {
                "startDate": "2026-04-01T00:00:00+01:00",
                "endDate": "2028-03-30T23:59:59+01:00",
                "maxExtentDate": "2030-03-30T23:59:59Z"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "The Contract Term shall be for a period of 2 years with the option to extend by a further period of up to 24 months"
            },
            "value": {
                "amountGross": 586015,
                "amount": 488346,
                "currency": "GBP"
            },
            "aboveThreshold": true,
            "dateSigned": "2026-03-25T00:00:00Z",
            "agreedMetrics": [
                {
                    "id": "1",
                    "title": "Survey sample",
                    "description": "The supplier must provide a representative sample of residents from each of the seven local authority areas within the West Midlands. The sample size for each area and region as a whole must be sufficient to achieve a 95% confidence level with a +/- 4% confidence interval.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 3
                            }
                        }
                    ]
                },
                {
                    "id": "2",
                    "title": "Demographic representatives of survey sample",
                    "description": "The survey sample must reflect the demographic makeup of each local authority area, including age, gender, ethnicity, and urban/rural spread. Weighting should be applied appropriately",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 3
                            }
                        }
                    ]
                },
                {
                    "id": "3",
                    "title": "Reports provided to OPCC in line with agreed reporting schedule",
                    "description": "The supplier must deliver reports to the OPCC in accordance with the agreed schedule (e.g. quarterly), including any ad hoc reporting deadlines as reasonably required.",
                    "observations": [
                        {
                            "id": "frequency",
                            "period": {
                                "durationInMonths": 3
                            }
                        }
                    ]
                }
            ],
            "documents": [
                {
                    "id": "027236-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/027236-2026",
                    "datePublished": "2026-03-25T11:27:49Z",
                    "format": "text/html"
                }
            ]
        }
    ]
}