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International & Domestic Marketing Campaigns

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 3 releases in its history.

Award

28 Jan 2026 at 11:54

UK7 - Contract Details Notice
Award

17 Nov 2025 at 17:00

UK6 - Contract Award Notice
Tender

23 Sep 2025 at 15:00

UK4 - Tender Notice
Summary of the contracting process

The West Midlands Growth Company Limited, headquartered in Birmingham, is leading a public procurement initiative for "International & Domestic Marketing Campaigns". This endeavour focuses on enhancing the West Midlands' image as a key destination for tourism, business, and education on both a domestic and international scale. The tender, initially announced with a closing bid date of 20th October 2025, has progressed to the award stage. Contracts have been awarded to Travelscape LLC, also known as Expedia Group Advertising, for domestic marketing, and BBC Global News Limited for international marketing. These marketing services are critical to promoting the region's economic and cultural assets, with an aggregate contract value of £216,000. The process was conducted using an open procedure, inviting diverse business interests to partake.

This tender presents significant opportunities for businesses specialising in marketing services, particularly those adept in promoting regional destinations on a global platform. Businesses with expertise in digital, creative and advanced marketing strategies stand to benefit from this initiative, as it amplifies the region's exposure and fosters business growth through increased tourism and investment appeal. The project’s emphasis on strengthening the West Midlands' international reach aligns with current trends in digital marketing and tourism, making it an attractive prospect for companies seeking to expand their portfolio and influence in these sectors. This procurement process not only stimulates economic growth but also opens avenues for collaboration across public and private sectors, enhancing the region’s competitive edge internationally.

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Notice Information

Notice Title

International & Domestic Marketing Campaigns

Notice Description

About the West Midlands The West Midlands region encompasses the geography of the West Midlands Combined Authority (WMCA), including Birmingham, Coventry, Wolverhampton, and the boroughs of Dudley, Sandwell, Solihull, and Walsall. Strategically located at the heart of the UK, 90% of the population is within a four-hour drive or train journey. The region is home to one of the youngest and most diverse populations in Europe, with a growing demographic that is expected to drive future economic growth. It hosts nine universities and produces over 72,000 graduates annually, contributing to a vibrant talent pool. The West Midlands economy is valued at PS77 billion, larger than that of several European countries, and is recognised for its strengths in advanced manufacturing, clean tech, health tech, digital and creative industries, and next-generation services. It is also England's only EU-recognised Regional Innovation Valley and consistently ranks among the top UK regions for foreign direct investment (FDI). It Starts Here The West Midlands Growth Company (WMGC) launched It Starts Here (ISH) - a bold new destination promotion campaign designed to transform perceptions of the West Midlands on the global stage. Developed in collaboration with organisations across the region, It Starts Here seeks to reinforce and reinvigorate the region's brand as dynamic, progressive and confident within a fiercely competitive international marketplace. The core essence is that this region is where ideas are created, culture builds, innovation is generated and incredible experiences take place. The campaign has been well received so far with a focus on international corporate sectors. Phase Two is underway, translating to a wider consumer audience through a place and tourism narrative/campaign, and localised deployment through local authorities, universities, and the region's private sector. WMGC require a marketing campaign that promotes the West Midlands as the destination to visit, study, and do business, leveraging the core ethos of It Starts Here.

Lot Information

Domestic Marketing Campaign

Domestic Marketing Campaign - WMGC aims to increase awareness of the West Midlands tourism offer to UK audiences and boost the number of overnight visitors.

International Marketing Campaign

International Marketing Campaign - We are seeking to partner with an online publisher that is perceived by our audiences as an authority in travel, tourism, business, and culture, to enhance the credibility of our key messaging and accelerate perceptions, while facilitating more detailed and complex storytelling.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a04d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007528-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£180,000 £100K-£500K
Lots Value
£180,000 £100K-£500K
Awards Value
£180,000 £100K-£500K
Contracts Value
£180,000 £100K-£500K

Notice Dates

Publication Date
28 Jan 20267 months ago
Submission Deadline
20 Oct 2025Expired
Future Notice Date
Not specified
Award Date
17 Nov 20259 months ago
Contract Period
4 Dec 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
2
Supplier Names

BBC GLOBAL NEWS LIMITED

Travelscape LLC dba Expedia Group Advertising

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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