Award

BTA2184 - The Meeting Show 2025 + SMU International 2026

BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Award

24 Sep 2025 at 14:18

Summary of the contracting process

The procurement process titled "BTA2184 - The Meeting Show 2025 + SMU International 2026" was conducted by the British Tourist Authority, trading as VisitBritain/VisitEngland, located in Birmingham, UK. This procurement, categorised under cultural event organisation services, involved the direct award of a contract worth £42,942 to Northstar Travel Media. The process fell under the 'services' category and did not involve competition as it was below the procurement threshold. The contract covers events, including The Meetings Show in London on 25 June 2025, and participation in the SMU International Workshop in March 2026, as part of VisitBritain's strategy to support regional growth by generating new business event enquiries from North American markets. The contract period is from 1 September 2025 to 16 March 2026, with the award finalised on 29 August 2025.

This tender presents opportunities for businesses involved in event management, tourism marketing, or cultural event facilitation, especially those aiming to expand their operations in collaboration with government initiatives to attract international business enquiries to England. As Northstar Travel Media is a large-scale supplier, businesses with experience in handling large events or those seeking to enter strategic government partnerships within the tourism industry may find this procurement insightful for identifying potential growth areas and networking opportunities within the sector.

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Notice Title

BTA2184 - The Meeting Show 2025 + SMU International 2026

Notice Description

Northstar Travel Group / Northstar Meetings Group is the sole proprietor of the following events which means we must direct award to facilitate attendance and participation: 1. The Meetings Show in London on 25 June 2025 2. The M&IT Awards on 19 September 2025 3. Attendance and participation at Successful Meetings University (SMU) International Workshop from 9-11 March 2026 as part of our annual North American Trade Mission. This is aligned to VisitBritain's corporate priority to Support Regional Growth. Generating new business event enquiries (RFPs) for England from North American markets.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a147
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/059340-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79952100 - Cultural event organisation services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£42,942 Under £100K

Notice Dates

Publication Date
24 Sep 20255 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 Aug 20255 months ago
Contract Period
31 Aug 2025 - 16 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Procurement Team
Contact Email
procurement@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

NORTHSTAR TRAVEL MEDIA

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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