Award

Brandwatch Social Media Contract

MAGENTA LIVING

This public procurement record has 1 release in its history.

Award

02 Oct 2025 at 11:26

Summary of the contracting process

The procurement process for the "Brandwatch Social Media Contract" was executed by MAGENTA LIVING, a public undertaking based in Birkenhead, United Kingdom. The procurement process, classified under the services category and focusing on IT services including consulting and software development, was a direct award without competition, as it fell below the threshold. The contract, awarded to RUNTIME COLLECTIVE LIMITED, will span from 30th September 2025 to 30th December 2027, with provisions for rolling extensions and options for additional requirements. The contract serves various regions across the UK and was signed on 30th September 2025, with the procurement process already at the award stage, finalised on 2nd October 2025.

This tender offers business growth opportunities primarily for large businesses specialising in IT services, particularly those with expertise in social media monitoring and related technological solutions. The direct award method highlights the importance of pre-existing competitive capabilities and strong partnerships with public sector buyers like MAGENTA LIVING. Companies capable of providing scalable IT solutions and adapting to changing digital landscapes may find this contract especially beneficial, given the potential for contract extensions based on modifications in social media platforms and usage.

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Notice Title

Brandwatch Social Media Contract

Notice Description

Direct Award to Brandwatch for Social Media monitoring for 27 months

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05a6a9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/061665-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£28,533 Under £100K

Notice Dates

Publication Date
2 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Sep 20254 months ago
Contract Period
29 Sep 2025 - 30 Dec 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MAGENTA LIVING
Contact Name
Not specified
Contact Email
procurement@magenta.org.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRKENHEAD
Postcode
CH41 5AA
Post Town
Chester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD74 Wirral
Delivery Location
Not specified

Local Authority
Wirral
Electoral Ward
Birkenhead and Tranmere
Westminster Constituency
Birkenhead

Supplier Information

Number of Suppliers
1
Supplier Name

RUNTIME COLLECTIVE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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