Award

Intermediary Engagement Strategy Support

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

Award

10 Dec 2025 at 11:21

Tender

09 Oct 2025 at 11:04

Summary of the contracting process

The West Midlands Growth Company Limited has successfully awarded a contract for the Intermediary Engagement Strategy Support to The Colmore Building, based in Birmingham. This procurement falls under the services category, specifically business development consultancy services. The process was conducted using an open competition method, particularly the "Below threshold - open competition" variant. The contract, valued at £50,000, officially commenced on 1st December 2025 and is set to conclude on 31st March 2026. This initiative, integral to the UK Government’s Investment Zones programme, is designed to enhance engagement with site selectors and location advisors to boost inward investment in the West Midlands region.

This tender offers significant opportunities for consultancy firms, particularly those specialising in business development and strategic engagement within the investment sector. It is ideal for experienced consultancies that have a solid track record in providing comprehensive analysis, strategy design, and event delivery. Companies that can effectively engage intermediary groups will find considerable potential for growth, as these groups play a crucial role in attracting investment to the West Midlands. The support for intermediaries in leveraging the incentives of the West Midlands Investment Zone underscores a robust case for business expansion through strategic consultancy services.

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Notice Title

Intermediary Engagement Strategy Support

Notice Description

The West Midlands Growth Company (WMGC) is seeking to appoint an experienced consultancy partner to design and support the delivery of a comprehensive Inward Investment Intermediary Engagement Strategy, with a particular focus on site selectors and location advisors. This reflects our view that the current pipeline from these groups is underrepresented and presents an opportunity for growth. By engaging with intermediaries, WMGC can ensure the West Midlands value proposition is effectively positioned and front of mind when investment decisions are being made. The consultancy partner will provide expertise in analysis, strategy design, implementation planning, and event delivery, ensuring WMGC has the tools, knowledge, and networks needed to strengthen its intermediary engagement. This work is particularly important in the context of the UK Government's Investment Zones programme. The West Midlands Investment Zone will offer tangible incentives to prospective occupiers/investors over the next decade and there is a critical role for site selectors, location advisory professionals and other intermediary groups to play in raising awareness of these incentives and the commercial opportunities that they offer to appropriate prospective investors.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ab84
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/081391-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

73220000 - Development consultancy services

79410000 - Business and management consultancy services

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
£50,000 Under £100K
Awards Value
Not specified
Contracts Value
£50,000 Under £100K

Notice Dates

Publication Date
10 Dec 20252 months ago
Submission Deadline
24 Oct 2025Expired
Future Notice Date
Not specified
Award Date
26 Nov 20252 months ago
Contract Period
1 Dec 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Zoe Middleton
Contact Email
procurement@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

THE COLMORE BUILDING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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