Award

C0119 - Future Game Changers

THE NATIONAL LOTTERY COMMUNITY FUND

This public procurement record has 1 release in its history.

Award

10 Oct 2025 at 10:51

Summary of the contracting process

The National Lottery Community Fund recently completed the procurement process for the project titled "C0119 - Future Game Changers", focusing on the advertising and marketing services category. This UK-wide initiative, classified under CPV code 79340000, aims to enhance public engagement by showcasing the impact of National Lottery-funded projects. The procurement employed a limited procedure through a mini-competition via the Crown Commercial DPS/RM6124 framework, bypassing the typical call-for-competition. Located within the UK, the contract was awarded to Freuds Communications Limited on 10th October 2025, indicating a completion in the procurement's award stage. The contract, valued at £562,325, aims to highlight current and future funding recipients and sustain the momentum established by the prior "Game Changers" campaign.

This tender presents significant opportunities for businesses specializing in creative, advertising, and public relations services aiming to make a mark through high-profile campaigns. The project is particularly suited for businesses capable of managing UK-wide campaigns with a focus on storytelling that resonates with diverse communities. Companies like Freuds Communications Limited, a large-scale enterprise based in London, exemplify the type of dynamic firms well-positioned for such contracts, which require both creative prowess and strategic execution. Engaging in similar procurement opportunities can provide substantial growth and visibility for businesses in the advertising sector, enabling them to contribute to transformative societal initiatives funded by the National Lottery.

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Notice Title

C0119 - Future Game Changers

Notice Description

The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the PS30 million raised by players each week and the extraordinary individuals and communities it supports. Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign.

Lot Information

Lot 1

UK-wide PR campaign. Celebrate how The National Lottery continues to change lives for the better.

Procurement Information

Mini competition via Crown Commercial DPS / RM6124 framework

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ac9b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/064114-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£562,325 £500K-£1M

Notice Dates

Publication Date
10 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
9 Oct 20254 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE NATIONAL LOTTERY COMMUNITY FUND
Contact Name
Not specified
Contact Email
procurement@tnlcommunityfund.org.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 1TR
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Edgbaston
Westminster Constituency
Birmingham Edgbaston

Supplier Information

Number of Suppliers
1
Supplier Name

FREUDS COMMUNICATIONS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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