Award

NT1542 -24 052 International Student Recruitment Marketing and Conversion

LONDON SOUTH BANK UNIVERSITY

This public procurement record has 2 releases in its history.

Award

10 Oct 2025 at 17:42

Award

10 Oct 2025 at 17:29

Summary of the contracting process

This public procurement process, initiated by London South Bank University, involves the marketing, recruitment, and conversion of international students, targeting locations in India, Pakistan, Bangladesh, Nepal, Morocco, and Nigeria. The contract, identified as "NT1542 -24 052 International Student Recruitment Marketing and Conversion," falls under the services category, with an estimated value of £1,400,000.00 on a commission basis. The contract was directly awarded to QS Enrolment Solutions Limited, with the procurement method being a direct award due to the alignment of the contract with the university's current strategic transition. The procurement is currently in the award stage, with the contract period beginning on 22 October 2025 and continuing until 30 September 2026.

This tender creates substantial opportunities for businesses involved in marketing and recruitment services, particularly those with experience in educational recruitment and international markets. Large-scale enterprises or those with a solid background in servicing public authorities and possessing capability in handling significant contract values are well-suited to compete. The focus of this business case is on generating robust international student recruitment pipelines, supporting notable scalability for firms that can innovate within this framework and align with strategic university visions and operational models. Given the complexity and geographical scope, businesses with existing infrastructure and networks in the specified locations are likely to be at an advantage.

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Notice Title

NT1542 -24 052 International Student Recruitment Marketing and Conversion

Notice Description

Marketing, recruitment and conversion of international students for one year in contract locations: IN - India PK - Pakistan BD - Bangladesh NP - Nepal MA - Morocco NG - Nigeria Estimated contract value PS1,400,000.00 (Commission based)

Procurement Information

LSBU published PPN -identifier: 2025/S 000-035377 for the tendering of International Student marketing and recruitment in June 2025. This was put on hold as a new Vice Chancellor was recruited and it has become evident that the intended scope of the tender being worked to by LSBU is no longer fully in line with the emerging future strategy of LSBU. Publishing of the tender is therefore being delayed in line with wider consideration of proposed growth trajectories and the operating models required to deliver them. A revised tender will be released on completion of this research. To avoid disproportionate technical difficulties and failure of existing workflows LSBU will continue with its current operating model for a further one year. LSBU owns elements of intellectual property with the provider of the current model in relation to its systems development as well as business continuity planning. This will allow for the subsequent award to the successful bidder to include a clear period of transition and handover in 2026. A one year contract will be awarded to QS Enrolment Solutions Ltd.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05ad47
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/064395-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services


CPV Codes

79342000 - Marketing services

79600000 - Recruitment services

98910000 - Services specific to international organisations and bodies

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,680,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
10 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Sep 20254 months ago
Contract Period
21 Oct 2025 - 30 Sep 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LONDON SOUTH BANK UNIVERSITY
Contact Name
Not specified
Contact Email
procurement@lsbu.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 0AA
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified

Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

QS ENROLMENT SOLUTIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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