UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes

THE UNITED KINGDOM SPORTS COUNCIL

This public procurement record has 3 releases in its history.

Award

27 Feb 2026 at 15:06

TenderUpdate

31 Oct 2025 at 15:45

Tender

16 Oct 2025 at 13:52

Summary of the contracting process

The United Kingdom Sports Council has concluded a procurement process with the awarding of contracts for the "UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes" project. The procurement, conducted through an open procedure, is part of a framework agreement designed to support the high-performance sport sector across the United Kingdom. This initiative will last through the Olympic and Paralympic cycle, with specific contracts awarded directly within the designated framework pools. Key dates relevant to this process include the tender period ending on 15th November 2025 and the commencement of services on 2nd March 2026, continuing until 23rd January 2030.

This tender offers significant opportunities for specialist coaching and consultancy firms, particularly those geared towards high-performance environments. Companies with expertise in fields like executive coaching, leadership development, cultural transformation, and talent management are well-suited to apply. The framework covers four main lots, each requiring different specialties and offering annual spending between £100k and £150k per lot. Therefore, businesses demonstrating expertise in these areas can grow through multiple, potentially concurrent contracts within the system. SMEs, particularly those with substantial experience in elite sport settings, are encouraged to leverage this framework to enhance their visibility and commercial footing by participating in specialised programmes and development activities tailored to Olympic and Paralympic sport requirements.

How relevant is this notice?

Notice Title

UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes

Notice Description

The mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions. To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of: Self-services resources, Peer learning and communities of practice within and across sports, Expert advice, Access to programmes to enhance role effectiveness, and Targeted deployment of skilled associates to support capability development in and through performance environments. To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle. The scope of services covered by this procurement will be split into 4 lots: Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments. Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance. Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development. Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design. Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience. Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing. The yearly expected spend per lot is outlined in the below Annual Spend (Quadrennial Spend) Associate - Support for Executive Leadership in High Performance Sport PS120k (PS480k) Associate - Support for Culture & Senior Team Leadership in High Performance Sport PS100k (PS400k) Associate - Support for Coaching in High Performance Sport PS150k ( PS600k) Associate - Support for Recruitment & Talent Management in High Performance Sport PS100k ( PS400k) It is anticipated that the value of pieces of work will be less than PS30,000, with the majority of contracts below PS10,000. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period. In the scenario that a call-off contract is expected to exceed PS30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot. The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid. Being selected for the framework does not guarantee work Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page

Lot Information

Support for Executive Leadership in High Performance Sport

Role Purpose To provide high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments. The role aims to enhance leadership effectiveness, personal growth, and system -wide impact through reflective practice, challenge, and support. Example Accountabilities (to be determined by needs of sports) Deliver impactful 1:1 coaching to senior leaders across performance sport (e.g., Chairs, CEOs, Performance Directors, Head Coaches, Head of Performance). Enable strategic leaders to improve self-awareness, human dynamics, decision-making, resilience, and influence in complex, high-pressure environments. Build psychologically safe and trusting relationships that support deep reflection and learning. Adapt coaching approaches to suit different leadership styles, disciplines, and stages of development. Contribute to communities of practice or learning networks, where appropriate. Maintain appropriate confidentiality, ethical practice, and supervision aligned to professional standards. Provide insight to support UKS to support organisational learning and leadership development strategies, identifying the recurring features of practice in performance programmes

Associate - Culture & Senior Team Leadership Support Role

To shape and strengthen leadership, team and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance. The role works alongside senior leaders, coaches, and multidisciplinary teams to build environments where people can thrive under pressure and perform consistently at the highest level. Example Accountabilities (to be determined by needs of sports) Design and deliver tailored development interventions that enhance leadership capability, team effectiveness, and cultural alignment. Facilitate purposeful conversations around identity, values, behaviours, and performance expectations within teams and organisations. Support leaders to embed high performing team principles such as psychological safety, clarity of purpose, and inclusive leadership. Recognise and respond to culture flags, act as a thinking partner to performance leaders and coaches, offering insight, challenge, and support to shape environment and culture. Collaborate with performance and people teams to align leadership and culture work with wider performance objectives. Contribute to learning cycles by gathering feedback, reflecting on impact, and sharing insights across the system. Provide insight to support UKS to support organisational learning and leadership development strategies, identifying the recurring features of practice in performance programmes

Associate - Support for Coaching in High Performance Sport

Role Purpose UK Sport is seeking practitioners who have extensive experience of and with the relational, ethical, pedagogical and practical dimensions of working with coaches in high-performance environments. Associate practitioners will work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development. Example Accountabilities (to be determined by needs of sports): Provide targeted and embedded support for coaches and coaching teams working in Olympic and Paralympic programmes, acknowledging the interconnectedness of learning and practice. Work collaboratively with UK Sport's Coaching Team and Sport Facing Advisors to identify recurring features of practice across Olympic and Paralympic programmes and what this could mean for broader system-level support for coaching. Work collaboratively with UK Sport's Coaching Team and Sport Facing Advisors to support problem formulation, paying attention to the reasoning and strategising underpinning the work. Encourage and support sports to build internal capability, enhancing long-term capacity and sustainability to effectively support coaching across the high-performance community.

Associate - Recruitment & Talent Management Support

Role Purpose To provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. The support ensures robust, inclusive, and future-focused recruitment practices are embedded across the system to strengthen leadership, coaching, and performance teams. It will also support development of optimal organisational design. Example Accountabilities (to be determined by needs of sports): Advise and support organisations on talent attraction, inclusive recruitment, and succession planning strategies tailored to the unique needs of high-performance environments. Facilitate and contribute to the design of recruitment processes that are fair, transparent, evidence-informed, and aligned with best practice and innovative in approach. Build hiring capability across the system by offering tools, guidance, and education to NGB leaders and hiring managers. Collaborate with internal and external stakeholders to develop inclusive outreach and candidate engagement strategies. Monitor and evaluate recruitment activity and impact, identifying patterns, gaps, and opportunities to enhance equity and performance outcomes. Support NGBs talent management approaches to track, monitor and report on EDI data Promote a values-led, person-centred approach to recruitment that reflects the culture and ambition of the high-performance system. Maintain up-to-date knowledge of employment law, safeguarding, and inclusive hiring practices, sharing insight with system partners and provide guidance on demand to NGBs as needed Contribute to the development of a wider system talent strategy that includes retention, progression, and leadership pipeline considerations. Advise on optimal organisation design and operationalisation to deliver performance

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05cdf5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/018030-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services


CPV Codes

80500000 - Training services

Notice Value(s)

Tender Value
£1,566,666 £1M-£10M
Lots Value
£1,566,666 £1M-£10M
Awards Value
Not specified
Contracts Value
£1,566,333 £1M-£10M

Notice Dates

Publication Date
27 Feb 20266 months ago
Submission Deadline
15 Nov 2025Expired
Future Notice Date
Not specified
Award Date
27 Feb 20266 months ago
Contract Period
2 Mar 2026 - 23 Jan 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE UNITED KINGDOM SPORTS COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Postcode Area
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified

Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
90
Supplier Names

2 DEVELOP LIMITED

ADAPTIVEMIND CONSULTANCY LIMITED

ADVISORY SEVEN LTD

ALFANO CONSULTANCY LTD

Andrew Mark Gillott

Athru Coaching Ltd

BANKPOINT LEADERSHIP LIMITED

BE MORE LEARNING AND DEVELOPMENT LIMITED

BERKSHIRE CONSULTANCY LIMITED

BEYOND CONSULTANTS LIMITED

BLENDED LEARNING STUDIO UK LTD

BREAKTHROUGH THINKING LTD

BRIGHTER THINKING LIMITED

CALIN CROSS LIMITED

CARDIFF MET COMPANY LTD

CHANGING MINDS LTD

COACHING & PERFORMANCE DEVELOPMENT LTD.

CONVERSATIONS THAT COUNT LTD

Chris Beaumont Consulting

Clear Space Consultancy

Coach Craft

Dean Clark

Drivetrain Coaching and Consulting

E. T. Hall Consulting

EMMA SMITH COACHING LTD

EP PARTNERS LTD

Experience Project

FARLEIGH PERFORMANCE LIMITED

FIRST ASCENT GROUP LTD

FLYING IGUANA LTD

FabricShift Limited

GREY MATTERS PERFORMANCE LIMITED

Good Things Coming

HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED

HEAD FOR A WIN LIMITED

Handyside Coaching

Hawthorn People Consulting

I-COACH ACADEMY LIMITED

INEO LIFE LTD

Julian North

KIRSTIE MOORE LIMITED

Karuna Performance

L&A PERFORMANCE LIMITED

LANCING CONSULTANCY LIMITED

LEADERBEING LTD

LIBERATING BRILLIANCE LTD

LIKOS PEOPLE LTD

LIMINAL SPACE CONSULTING LTD

LINDSAY WITTENBERG LIMITED

LIZZY YARNOLD LIMITED

LOUGHBOROUGH UNIVERSITY

LOUGHBOROUGH UNIVERSITY ENTERPRISES LIMITED

LSP LEADERSHIP LTD

LUKE TYBURSKI LTD

Lacuna Learning

Leeds Beckett University

Lesley McKenna

Limitless Peak

MADE FOR MORE LIMITED

MDA COACHING SERVICES LTD

Martin Dighton

Mentorial Performance

Michelle Vernon-Way

NEXT BRAVE MOVE LIMITED

NTX

Nigel Donohue Performance Consultant

ONE HIGH PERFORMANCE COACHING LIMITED

Opus 29 Consultancy

PAULSON PERFORMANCE CONSULTING LIMITED

PEOPLE UP HR CONSULTING LTD

PERFORMANCE FOCUS LTD

PERFORMANCE VISION LIMITED

PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics)

PODIUM PERFORMANCE GROUP LIMITED

PRAXIS COACHING LIMITED

Paul Kinnerk Coaching Limited

Paul Russell

RACHEL ELLISON LIMITED

SG LEARNING & DEVELOPMENT LTD

SHEFFIELD HALLAM UNIVERSITY ENTERPRISES LTD

SHIFT MK LIMITED

Sara Symington

Sport Performance Services

THE GOALGETTER ORGANISATION LIMITED

THE X GROUP (TXG) LTD

TOP SEED CONSULTING LIMITED

Tracy Whittaker-Smith

Transformative Space

WJ PERFORMANCE CONSULTANTS LTD

You Cubed Coaching

Further Information

Notice Documents

Notice URLs

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