Tender

Digital Marketing Agency

SCOTRAIL TRAINS LIMITED

This public procurement record has 2 releases in its history.

Tender

01 May 2026 at 08:00

Planning

20 Oct 2025 at 11:20

Summary of the contracting process

ScotRail Trains Limited is currently engaged in an active tender process, titled "Digital Marketing Agency." This procurement, categorised under advertising and marketing services, is intended to select a digital agency to strategically partner with ScotRail's multi-agency ecosystem. The agency will be responsible for delivering high-performing digital activities across various platforms. The procurement process follows a selective negotiated procedure with a prior call for competition. ScotRail's e-sourcing system, Wax, facilitates electronic submissions due by 1st June 2026. The contract involves a duration of 1,080 days and offers optional extensions. This opportunity is located in the United Kingdom, specifically in the Glasgow region, where ScotRail is based.

This tender represents a significant opportunity for digital marketing agencies to secure a long-term partnership with a major transportation provider, thereby enhancing their portfolio and market positioning. Businesses with proven expertise in managing multifaceted marketing campaigns and experience in strategic digital collaborations will be well-suited to compete. Participation in this selective procedure could provide digital agencies with the potential to tap into new market segments and expand their service offerings. Engaging in this process involves submitting a pre-qualification questionnaire (PQQ) and demonstrating strong collaborative capabilities and innovation in digital solutions. The opportunity is ideal for agencies aiming for growth through strategic alliances and expertise in advertising management services.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Digital Marketing Agency

Notice Description

ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.

Lot Information

Lot 1

ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system. Additional information: To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system which can be accessed via this link: https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx

Renewal: 2 x 12 months optional extension options

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05cfaa
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/040254-2026
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341200 - Advertising management services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 May 20261 months ago
Submission Deadline
1 Jun 2026Expired
Future Notice Date
9 Feb 2026Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
SCOTRAIL TRAINS LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G2 6HQ
Post Town
Glasgow
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM Scotland

Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05cfaa-2026-05-01T09:00:48+01:00",
    "date": "2026-05-01T09:00:48+01:00",
    "ocid": "ocds-h6vhtk-05cfaa",
    "description": "To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system which can be accessed via this link: https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx (SC Ref:830846)",
    "initiationType": "tender",
    "tender": {
        "id": "SR-PACT-PROJ-0894",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Digital Marketing Agency",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.",
        "lots": [
            {
                "id": "1",
                "description": "ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system. Additional information: To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system which can be accessed via this link: https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx",
                "status": "active",
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "2 x 12 months optional extension options"
                },
                "secondStage": {
                    "minimumCandidates": 3
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM"
                    },
                    {
                        "region": "UKM"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-02-09T00:00:00Z"
        },
        "coveredBy": [
            "GPA"
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Negotiated procedure with prior call for competition",
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 1
            }
        },
        "secondStage": {
            "successiveReduction": true,
            "invitationDate": "2026-07-20T00:00:00+01:00"
        },
        "tenderPeriod": {
            "endDate": "2026-06-01T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        }
    },
    "parties": [
        {
            "id": "GB-FTS-55890",
            "name": "ScotRail Trains Limited",
            "identifier": {
                "legalName": "ScotRail Trains Limited"
            },
            "address": {
                "streetAddress": "Atrium Court, 50 Waterloo Street",
                "locality": "Glasgow",
                "region": "UKM",
                "postalCode": "G2 6HQ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 3448110141",
                "email": "kathleen.gay@scotrail.co.uk",
                "url": "https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.scotrail.co.uk/",
                "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA30589",
                "classifications": [
                    {
                        "id": "RAILWAY_SERVICES",
                        "scheme": "TED_CE_ACTIVITY",
                        "description": "Railway services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-220",
            "name": "Glasgow Sheriff Court",
            "identifier": {
                "legalName": "Glasgow Sheriff Court"
            },
            "address": {
                "locality": "Glasgow",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-55890",
        "name": "ScotRail Trains Limited"
    },
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000813522"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000830846"
        }
    ],
    "language": "en"
}