Award

India In Market Representation Services

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

Award

18 Jan 2026 at 14:42

UK7 - Contract Details Notice
Tender

21 Oct 2025 at 09:51

UK4 - Tender Notice
Summary of the contracting process

The procurement process for the "India In Market Representation Services" contract was facilitated by the West Midlands Growth Company Limited, located in Birmingham, UK. This process, under an open competition procurement method, was aimed at establishing a partnership to support a significant regional delegation to India scheduled for February 2026. The contract was awarded to Strats Value Global Services, an SME based in Gurugram, India. The tender, identified by ID 2025-WMGC-0640, involved services focusing on business development consultancy, particularly within the Innovation and Technology sectors, with emphasis on Cleantech and Future Mobility. The contract commenced on 8th December 2025 and is set to conclude on 31st March 2026, with a gross value of £78,000.

This tender offers substantial business growth opportunities by facilitating the entry of businesses into the West Midlands through foreign investment, particularly encouraging greenfield initiatives. It is ideal for firms specialising in business development consultancy services that have proven experience in international markets, especially within sectors poised for innovation and technological advancements. Companies able to provide local insights and foster key stakeholder relationships in the Indian market, while navigating complex business development landscapes, would have been well-positioned to benefit from this contract, fostering long-term regional growth and collaborative innovation between the UK and India.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

India In Market Representation Services

Notice Description

The West Midlands Growth Company (WMGC), in collaboration with the Mayor of the West Midlands, is looking to deliver a high-level regional delegation to India, taking place in February 2026. In light of this high-profile visit, WMGC is seeking an experienced delivery partner for In Market Representation attracting investment from India to the West Midlands. Ahead of the visit, the In Market Representative that would be engaging with key target audiences and to drive and progress a pipeline of qualified investment opportunities with a focus on Innovation and Technology led sectors with a high likelihood of greenfield investment into the UK, with a particular focus on Cleantech and Future Mobility. The in-market representation partner will provide local market insights and intelligence, undertake in-market business development activities and pipeline generation and progression, interface with and positively influence key stakeholders, and play a leading role in in-market event planning and delivery of a programme of meetings and follow-ups after the visit.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d083
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/004153-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73210000 - Research consultancy services

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
£65,000 Under £100K
Lots Value
£65,000 Under £100K
Awards Value
Not specified
Contracts Value
£65,000 Under £100K

Notice Dates

Publication Date
18 Jan 20261 months ago
Submission Deadline
14 Nov 2025Expired
Future Notice Date
Not specified
Award Date
8 Dec 20252 months ago
Contract Period
8 Dec 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

STRATS VALUE GLOBAL SERVICES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-05d083-2026-01-18T14:42:50Z",
    "date": "2026-01-18T14:42:50Z",
    "ocid": "ocds-h6vhtk-05d083",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-COH-01631329",
            "name": "WEST MIDLANDS GROWTH COMPANY LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "01631329"
            },
            "address": {
                "streetAddress": "11th Floor The Colmore Building",
                "locality": "Birmingham",
                "postalCode": "B4 6AT",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG31"
            },
            "contactPoint": {
                "email": "procurement@wmgrowth.com"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicUndertaking",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public undertaking"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PJNW-2224-YXMH",
            "name": "Strats Value Global Services",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PJNW-2224-YXMH"
            },
            "address": {
                "streetAddress": "A-10, Second Floor, Sector 47",
                "locality": "Gurugram",
                "postalCode": "122018",
                "country": "IN",
                "countryName": "India",
                "region": "IN"
            },
            "contactPoint": {
                "email": "vikram.singh@stratsvalue.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-01631329",
        "name": "WEST MIDLANDS GROWTH COMPANY LIMITED"
    },
    "tender": {
        "id": "2025-WMGC-0640",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "India In Market Representation Services",
        "description": "The West Midlands Growth Company (WMGC), in collaboration with the Mayor of the West Midlands, is looking to deliver a high-level regional delegation to India, taking place in February 2026. In light of this high-profile visit, WMGC is seeking an experienced delivery partner for In Market Representation attracting investment from India to the West Midlands. Ahead of the visit, the In Market Representative that would be engaging with key target audiences and to drive and progress a pipeline of qualified investment opportunities with a focus on Innovation and Technology led sectors with a high likelihood of greenfield investment into the UK, with a particular focus on Cleantech and Future Mobility. The in-market representation partner will provide local market insights and intelligence, undertake in-market business development activities and pipeline generation and progression, interface with and positively influence key stakeholders, and play a leading role in in-market event planning and delivery of a programme of meetings and follow-ups after the visit.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "73210000",
                        "description": "Research consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79411100",
                        "description": "Business development consultancy services"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 78000,
            "amount": 65000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "submissionMethodDetails": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "tenderPeriod": {
            "endDate": "2025-11-14T12:00:00+00:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "complete",
                "value": {
                    "amountGross": 78000,
                    "amount": 65000,
                    "currency": "AED"
                },
                "contractPeriod": {
                    "startDate": "2025-12-08T00:00:00+00:00",
                    "endDate": "2026-03-31T23:59:59+01:00"
                },
                "awardCriteria": {
                    "description": "Quality 90% / Price 10%"
                }
            }
        ],
        "documents": [
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home"
            },
            {
                "id": "067005-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/067005-2025",
                "datePublished": "2025-10-21T10:51:49+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-PPON-PJNW-2224-YXMH",
                    "name": "Strats Value Global Services"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79411100",
                            "description": "Business development consultancy services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKG3",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "IN MARKET REPRESENTATION SERVICES - INDIA",
            "status": "active",
            "period": {
                "startDate": "2025-12-08T00:00:00+00:00",
                "endDate": "2026-03-31T23:59:59+01:00"
            },
            "value": {
                "amountGross": 78000,
                "amount": 65000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2025-12-08T00:00:00+00:00",
            "documents": [
                {
                    "id": "004153-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/004153-2026",
                    "datePublished": "2026-01-18T14:42:50Z",
                    "format": "text/html"
                }
            ]
        }
    ]
}