Award

2425-13-SAS-LC - Market Development Overseas - South East Asia (Malaysia Office)

SHEFFIELD HALLAM UNIVERSITY

This public procurement record has 2 releases in its history.

Award

29 Jan 2026 at 08:49

UK6 - Contract Award Notice
Award

24 Oct 2025 at 10:23

UK5 - Transparency Notice
Summary of the contracting process

Sheffield Hallam University is the buying organisation for a public procurement process aimed at market development in South East Asia, specifically Malaysia. The procurement is tagged under the services category and includes various tasks to support admissions and student recruitment. The process has completed the award stage as of 29th January 2026, and the procurement involves a contractual agreement with NATION PRIDE SDN BHD, situated in Malaysia. This contract is a direct award, justified by the need for continuity and stability, and runs for five years with the potential for renewal, beginning 12th February 2026. The contract is valued at £1,893,672, including VAT, and is aligned with UK legislative requirements.

This tender provides significant opportunities for businesses specialising in foreign market development, student recruitment, and consultancy services. SMEs focusing on international collaboration, marketing intelligence, and educational services would be well-positioned to compete for future similar contracts, particularly as the university plans to engage with the market for potential suppliers. The procurement method suggests a preference for experienced and trustworthy providers due to the complexity and sensitivity of the services required. Businesses adept in relationship management, legal compliance, and market research can leverage this opportunity to expand their footprint in the educational sector within Southeast Asia.

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Notice Information

Notice Title

2425-13-SAS-LC - Market Development Overseas - South East Asia (Malaysia Office)

Notice Description

The SHU Malaysian in-country consultant provides a management framework to deliver numerous services in support of Admissions and Student Recruitment from the South East Asia region. The services provided under the contract are as follows: - student recruitment, admissions, conversion and support of UKVI compliance - marketing, market research and intelligence, analysis of opportunities and local advice - market development - partnership support - applicant and Recruitment Consultant and partner relationship management - events management, logistics and visit support - identification and development of new business opportunities - management of the University alumni network in the Territories - ensuring compliance with all relevant external (UK) requirements and Law relating to international student recruitment, collaborative partnerships and consultancy activities including, but not limited to, compliance with: UKVI, QAA, fraud, bribery and corruption legislation, data protection legislation, equalities, human trafficking and modern slavery legislation) - management of the enquiry, admissions and customer relationship processes 5 years with a break clause after 2 years (2 years +2+1) PS1,893,672 including VAT

Procurement Information

Sheffield Hallam University intends to award a contract for specialist admissions and risk management services to its existing supplier, Nationpride. These services are critical to business continuity, income generation, and operational risk management, requiring extensive training, experience, and trust in the provider. While a small number of suppliers could potentially offer similar services, the University considers that continuity with the current provider represents the most appropriate and low-risk option at this time, ensuring stability in the delivery of these complex functions. The contract will be established as a short-term arrangement of two years, allowing time for further market engagement and assessment of supplier capability. This approach ensures uninterrupted delivery of critical services while enabling the University to prepare for a future competitive tender process. Direct award justification must be 'Extreme and unavoidable urgency' if supplier identifier and identification register combination has not been registered

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d337
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007815-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

98 - Other community, social and personal services

CPV Codes

98900000 - Services provided by extra-territorial organisations and bodies

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,893,672 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jan 20263 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Oct 20254 months ago
Contract Period
12 Feb 2026 - 4 Nov 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SHEFFIELD HALLAM UNIVERSITY
Contact Name
Not specified
Contact Email
strategicprocurement@shu.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
SHEFFIELD
Postcode
S1 1WB
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
Not specified
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

NATION PRIDE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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