Overseas Market Development - South East Asia

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    "date": "2026-02-23T11:22:06Z",
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    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-UKPRN-10005790",
            "name": "Sheffield Hallam University",
            "identifier": {
                "scheme": "GB-UKPRN",
                "id": "10005790"
            },
            "additionalIdentifiers": [
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                    "scheme": "GB-PPON",
                    "id": "PVMW-4512-JZYY"
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            "address": {
                "streetAddress": "City Campus",
                "locality": "Sheffield",
                "postalCode": "S1 1WB",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKE32"
            },
            "contactPoint": {
                "email": "strategicprocurement@shu.ac.uk"
            },
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                "url": "http://www.shu.ac.uk",
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                        "id": "publicAuthoritySubCentralGovernment",
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                        "description": "Public authority - sub-central government"
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                ]
            }
        },
        {
            "id": "GB-COH-1358092A",
            "name": "NATION PRIDE SDN BHD",
            "identifier": {
                "scheme": "GB-COH",
                "id": "1358092A"
            },
            "address": {
                "streetAddress": "No. 5 (2nd Floor) Jalan SS15/7",
                "locality": "Subang Jaya",
                "postalCode": "47500",
                "country": "MY",
                "countryName": "Malaysia",
                "region": "MY"
            },
            "contactPoint": {
                "email": "admin@nation-pride.com"
            },
            "roles": [
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            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PWMX-5659-ZTWD"
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    ],
    "buyer": {
        "id": "GB-UKPRN-10005790",
        "name": "Sheffield Hallam University"
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    "tender": {
        "id": "2425-13-SAS-LC",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
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        "title": "Overseas Market Development - South East Asia",
        "description": "Market Development Overseas to support Sheffield Hallam University's strategic objectives in Malaysia and the South East Asia region, Scope of work: 1. Student Recruitment, Admissions, Conversion & Support of UKVI Compliance 2. Marketing, Market Research and Intelligence, analysis of Opportunities and Local Advice 3. Market Development 4. Partnership Support 5. Applicant and Recruitment Consultant and Partner Relationship Management 6. Events Management, Logistics and Visit Support 7. Identification and Development of new Business Opportunities 8. Alumni Network Management in The Territories 9. Ensuring Compliance with all Relevant External (UK) Requirements and Law Relating To International Student Recruitment, Collaborative Partnerships and Consultancy Activities, but Not limited To Compliance With: UKVI, QAA, Fraud, Bribery and Corruption Legislation, Data Protection Legislation, Equalities, Human Trafficking and Modern Slavery. 10. Management of Enquiry, Admission and Customer Relationship Processes.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Direct award",
        "procurementMethodRationale": "Sheffield Hallam University intends to award a contract for specialist admissions and risk management services to its existing supplier, Nationpride. These services are critical to business continuity, income generation, and operational risk management, requiring extensive training, experience, and trust in the provider. While a small number of suppliers could potentially offer similar services, the University considers that continuity with the current provider represents the most appropriate and low-risk option at this time, ensuring stability in the delivery of these complex functions. The contract will be established as a short-term arrangement of two years, allowing time for further market engagement and assessment of supplier capability. This approach ensures uninterrupted delivery of critical services while enabling the University to prepare for a future competitive tender process. Direct award justification must be 'Extreme and unavoidable urgency' if supplier identifier and identification register combination has not been registered",
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                "id": "urgency"
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    "awards": [
        {
            "id": "1",
            "title": "Market Development Overseas - South East Asia (Malaysia Office)",
            "status": "active",
            "value": {
                "amountGross": 1893672,
                "currency": "GBP"
            },
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                {
                    "id": "GB-COH-1358092A",
                    "name": "NATION PRIDE SDN BHD"
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                            "region": "MY",
                            "country": "MY",
                            "countryName": "Malaysia"
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                        {
                            "region": "MY",
                            "country": "MY",
                            "countryName": "Malaysia"
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                            "country": "MY",
                            "countryName": "Malaysia"
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                "startDate": "2026-02-12T00:00:00Z",
                "endDate": "2027-11-04T23:59:59Z",
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            "hasRenewal": true,
            "renewal": {
                "description": "Optional extension +2 years +1 year"
            },
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            "documents": [
                {
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                    "documentType": "awardNotice",
                    "noticeType": "UK5",
                    "description": "Transparency notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/068118-2025",
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                    "format": "text/html"
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                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
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                    "datePublished": "2026-01-29T08:49:05Z",
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            "date": "2026-01-29T00:00:00Z",
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            "hasRenewal": true,
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                "description": "Optional extension 2 year +1 year"
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                "amountGross": 1893672,
                "currency": "GBP"
            },
            "aboveThreshold": true,
            "dateSigned": "2025-12-10T00:00:00Z",
            "noAgreedMetricsRationale": "Contract above threshold however below PS5 million therefore 3 x KPI's do not need to be published via CDP",
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                {
                    "id": "015989-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
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