Award

C1349 BTA2167 Audience & Product Research

BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Award

28 Oct 2025 at 12:06

Summary of the contracting process

The British Tourist Authority, trading as VisitBritain/VisitEngland, has successfully completed a procurement process for “C1349 BTA2167 Audience & Product Research” under the industry category of market research services. This service-oriented procurement, identified as a call-off contract award, was conducted through a limited procedure under the Crown Commercial Services framework agreement RM6126. The contract covers both UK and international locations and was awarded without prior publication of a call for competition. The award stage was marked as complete on 28th October 2025, with the contract being signed on 13th October 2025. The buying organisation is based in Birmingham, UK.

This procurement presents significant opportunities for businesses involved in market research services, particularly those comfortable with framework agreements and specialising in audience and product research. The opportunity was open to further competitive bidding, attracting four bids in total. Kubi Kalloo, a London-based SME, secured the contract with a value of GBP 173,765, and has also subcontracted a portion of the work to handle data hosting within the UK. Companies with strengths in providing research insights and services, especially those set to operate without extensive advertising or open competition phases, would find similar opportunities beneficial for business growth.

How relevant is this notice?

Notice Information

Notice Title

C1349 BTA2167 Audience & Product Research

Notice Description

Audience & Product Research

Lot Information

Lot 1

Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition

Procurement Information

Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d520
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068917-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£173,765 £100K-£500K

Notice Dates

Publication Date
28 Oct 20251 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Oct 20251 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Procurement Team
Contact Email
procurement@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG31 Birmingham

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

KUBI KALLOO

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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