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THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES

The Crown Estate

This public procurement record has 2 releases in its history.

Award

04 Nov 2025 at 14:09

UK6 - Contract Award Notice
Award

04 Nov 2025 at 12:03

UK5 - Transparency Notice
Summary of the contracting process

The procurement process for "THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES" was conducted by The Crown Estate, a central government public authority located in London. The procurement, categorised under project management consultancy services, has now reached the award stage as of 4th November 2025. This contract, awarded through a direct procurement method, includes comprehensive customer strategy support across three workstreams. Key milestones include the end of the standstill period on 13th November 2025 and the contract period from 15th November 2025 to 14th November 2026, with a possible extension to December 2026 for continued strategy support.

This tender presents significant opportunities for SMEs, particularly those adept in strategic consultancy and customer segmentation work. By engaging closely with The Crown Estate across specialised business units, the awarded contractor, APRIL STRATEGY LLP, can leverage their industry expertise to deliver substantial value. Companies with capabilities in shaping customer insights, developing value propositions, and engaging with customer relationship teams will find this award a promising platform for business growth.

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Notice Information

Notice Title

THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES

Notice Description

Supporting with delivering the customer strategy through three workstreams - Segmentation and engagement plan Customer insight Customer Value Proposition

Procurement Information

April Strategy was contracted with us to deliver our customer strategy following a full tender in 2021 - the segmentation work specifically, is using a methodology which we built together. The segmentation work with them is nearing completion. They have full awareness and direct engagement in our business - across SBUs into sectors.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d9c1
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/070871-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72224000 - Project management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£288,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Nov 20259 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 Nov 20259 months ago
Contract Period
15 Nov 2025 - 14 Nov 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Crown Estate
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1Y 4AH
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

APRIL STRATEGY LLP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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