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UK Consumer Segmentation Research

VisitScotland

This public procurement record has 2 releases in its history.

Award

10 Jul 2026 at 15:12

Award Notice
Tender

04 Nov 2025 at 13:12

Tender Notice
Summary of the contracting process

The procurement process for the "UK Consumer Segmentation Research" project is initiated by VisitScotland, the national tourism agency for Scotland. This tender is centred around the services category, specifically focusing on research and development services and consultancy related to updating the domestic segmentation model for Scotland and its regions. The procurement is at the award stage, with the process having been completed, and a contract awarded to Decision House. The research will be conducted in Edinburgh, with options for a 3-month extension based on innovation and methodology. The open procurement method was followed, encompassing an active tender status initially worth £120,000, with submissions closing on 5th December 2025.

This tender presents a vital opportunity for businesses in the research and development sector, particularly those with expertise in consumer segmentation and methodology innovation. Companies capable of forming consortia or that use dynamic research approaches would be well-suited for such engagements. Small to medium enterprises (SMEs) can particularly benefit, evidenced by eight out of nine bidders falling into the SME category for this project. The open procedure under this procurement ensures that businesses with the right capabilities, especially those familiar with the intricacies of the UK and Edinburgh markets, can position themselves for future growth through collaboration on high-profile projects with governmental organisations such as VisitScotland.

How relevant is this notice?

Notice Information

Notice Title

UK Consumer Segmentation Research

Notice Description

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.

Lot Information

Lot 1

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Options: With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender

Renewal: With an option to extend for a further 3 months, if required, which is to be agreed at the time of award

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d9e2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/065268-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

73110000 - Research services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£104,640 £100K-£500K

Notice Dates

Publication Date
10 Jul 20261 months ago
Submission Deadline
5 Dec 2025Expired
Future Notice Date
Not specified
Award Date
4 Feb 20266 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitScotland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

Decision House

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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