Tender

UK Consumer Segmentation Research

VISITSCOTLAND

This public procurement record has 1 release in its history.

Tender

04 Nov 2025 at 13:12

Summary of the contracting process

VisitScotland, a regional authority based in Edinburgh, is inviting tenders for the 'UK Consumer Segmentation Research'. This procurement process is under the industry category of Research and Development Services, with a focus on updating the domestic segmentation model for Scotland and its regions. The tender is currently in the active stage, with the submission deadline set for 5th December 2025 at 12:00 PM GMT. The procurement method is an open procedure, allowing electronic submissions via the Public Contracts Scotland portal, and involves a contract value amounting to £120,000. The project will span a contract period of 180 days with a potential extension of three months, and service delivery will be primarily in Edinburgh.

This tender represents a significant opportunity for businesses specialising in research services, particularly those with experience in segmentation analysis and consultancy services. Companies with innovative methodologies and a proven track record in delivering comprehensive research projects would be well-positioned to compete. The use of quality-based award criteria, such as understanding of the requirements and innovative approaches, alongside a 40% price criterion, allows room for businesses to highlight their strengths beyond competitive pricing. Additionally, the opportunity for extension and the substantial contract value make this procurement a viable option for growth-oriented research firms.

How relevant is this notice?

Notice Information

Notice Title

UK Consumer Segmentation Research

Notice Description

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.

Lot Information

Lot 1

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Options: With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender

Renewal: With an option to extend for a further 3 months, if required, which is to be agreed at the time of award

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05d9e2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/070834-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73000000 - Research and development services and related consultancy services

73110000 - Research services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Nov 20251 weeks ago
Submission Deadline
5 Dec 20253 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Not specified
Contact Email
augustine.toppo@visitscotland.com
Contact Phone
+44 1314722222

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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