Award

Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign

NHS ENGLAND

This public procurement record has 1 release in its history.

Award

11 Nov 2025 at 15:28

UK7 - Contract Details Notice
Summary of the contracting process

NHS England has completed a procurement process for a "Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign" aimed at raising awareness about the importance of vitamin D during pregnancy. The procurement, categorised under health services, took place in London, United Kingdom, and employed a limited procurement method due to its below-threshold nature. The contract began on 1st October 2025 and will conclude on 31st March 2026, with a total gross value of £33,600. NHS England, a central government public authority, engaged this campaign through a competitive process that reached the award stage on 11th November 2025.

This tender presents opportunities for businesses specialising in marketing and community engagement, particularly those experienced in managing social media campaigns targeted at health awareness. The involvement of community voices and micro-influencers is a distinctive feature of this contract, suggesting suitability for agencies that can leverage creative content and foster online and offline community dialogue. Small to medium-sized enterprises (SMEs), like MULTICULTURAL MARKETING CONSULTANCY LTD, which successfully won this contract, are particularly well-positioned to engage with similar public sector opportunities by providing their expertise in multicultural marketing strategies.

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Notice Information

Notice Title

Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign

Notice Description

This is for a community-driven piece of work to raise awareness and understanding importance of vitamin D during pregnancy. The campaign will build trust and dialogue with communities through familiar and relatable messengers. The work will include paid social media campaign planning and delivery, recruitment and activation of community voices/micro-influencers, creation of multiple social assets (likely graphics, reels, posts, stories, etc.), facilitation of community engagement activities (both online and offline), ongoing monitoring, analytics, and reporting of reach/engagement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05deea
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072897-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services

CPV Codes

85100000 - Health services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£28,000 Under £100K

Notice Dates

Publication Date
11 Nov 20256 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Sep 20257 months ago
Contract Period
30 Sep 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8UG
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
1
Supplier Name

MULTICULTURAL MARKETING CONSULTANCY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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