Notice Information
Notice Title
Incentive Development for Car-Free Visitor Journeys
Notice Description
Background to this project: The West Midlands Growth Plan will create a new West Midlands Net Zero Five Year Plan. As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to support and align this through regenerative tourism within the region and to share learning and best practice with other destinations across England. Therefore, we wish to appoint a consultant, or partner agency, who will work with our regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys and by using active travel, to support our regional net zero aims. A range of businesses representing a cross-section of the DDP geography will be selected to work with the appointed supplier to develop and market visitor incentives which will encourage car-free journeys. Project Aims This project will support regenerative tourism within the West Midlands. Firstly, by encouraging more visitors to arrive by train, bus, bike, and foot, it will deliver a sustainability benefit by contributing to efforts to reduce CO2 from private vehicle emissions. Secondly, it will open up access to venues for travellers without a car - thus making everyone welcome - and supporting greater inclusivity. By working with the appointed supplier, businesses will feel informed and empowered to develop targeted incentives for car-free visits. The supplier will also offer marketing support to businesses to drive awareness and consideration of making car-free visits among target audiences. This project will build visitor / leisure use of the region's public transport, creating incentives to improve the network connectivity and evidence to close out any 'last mile' barriers, where bus, tram or train connections stop short of visitor attractions and experiences. Finally, the project will act as a pilot to inspire more businesses across the West Midlands to adopt incentives that will help visitors to travel car-free. Case studies from the project will help businesses to understand how they can contribute to net zero and attract new visitor audiences - achieving positive sustainability outcomes - both environmentally and financially.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-05e2a3
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/074464-2025
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- UK4 - Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Below threshold - open competition
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
73 - Research and development services and related consultancy services
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
73220000 - Development consultancy services
79411100 - Business development consultancy services
Notice Value(s)
- Tender Value
- £10,000 Under £100K
- Lots Value
- £10,000 Under £100K
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 17 Nov 20253 months ago
- Submission Deadline
- 28 Nov 2025Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 8 Dec 2025 - 31 Mar 2026 1-6 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- WEST MIDLANDS GROWTH COMPANY LIMITED
- Contact Name
- Not specified
- Contact Email
- procurement@wmgrowth.com
- Contact Phone
- Not specified
Buyer Location
- Locality
- BIRMINGHAM
- Postcode
- B4 6AT
- Post Town
- Birmingham
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG3 West Midlands
- Small Region (ITL 3)
- TLG31 Birmingham
- Delivery Location
- TLG West Midlands (England)
-
- Local Authority
- Birmingham
- Electoral Ward
- Ladywood
- Westminster Constituency
- Birmingham Ladywood
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/074464-2025
17th November 2025 - Tender notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-05e2a3-2025-11-17T15:19:08Z",
"date": "2025-11-17T15:19:08Z",
"ocid": "ocds-h6vhtk-05e2a3",
"initiationType": "tender",
"parties": [
{
"id": "GB-COH-01631329",
"name": "WEST MIDLANDS GROWTH COMPANY LIMITED",
"identifier": {
"scheme": "GB-COH",
"id": "01631329"
},
"address": {
"streetAddress": "11th Floor The Colmore Building",
"locality": "Birmingham",
"postalCode": "B4 6AT",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKG31"
},
"contactPoint": {
"email": "procurement@wmgrowth.com"
},
"roles": [
"buyer"
],
"details": {
"classifications": [
{
"scheme": "UK_CA_TYPE",
"id": "publicUndertaking",
"description": "Public undertaking"
}
]
}
}
],
"buyer": {
"id": "GB-COH-01631329",
"name": "WEST MIDLANDS GROWTH COMPANY LIMITED"
},
"tender": {
"id": "2025-WMGC-0649",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "Incentive Development for Car-Free Visitor Journeys",
"description": "Background to this project: The West Midlands Growth Plan will create a new West Midlands Net Zero Five Year Plan. As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to support and align this through regenerative tourism within the region and to share learning and best practice with other destinations across England. Therefore, we wish to appoint a consultant, or partner agency, who will work with our regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys and by using active travel, to support our regional net zero aims. A range of businesses representing a cross-section of the DDP geography will be selected to work with the appointed supplier to develop and market visitor incentives which will encourage car-free journeys. Project Aims This project will support regenerative tourism within the West Midlands. Firstly, by encouraging more visitors to arrive by train, bus, bike, and foot, it will deliver a sustainability benefit by contributing to efforts to reduce CO2 from private vehicle emissions. Secondly, it will open up access to venues for travellers without a car - thus making everyone welcome - and supporting greater inclusivity. By working with the appointed supplier, businesses will feel informed and empowered to develop targeted incentives for car-free visits. The supplier will also offer marketing support to businesses to drive awareness and consideration of making car-free visits among target audiences. This project will build visitor / leisure use of the region's public transport, creating incentives to improve the network connectivity and evidence to close out any 'last mile' barriers, where bus, tram or train connections stop short of visitor attractions and experiences. Finally, the project will act as a pilot to inspire more businesses across the West Midlands to adopt incentives that will help visitors to travel car-free. Case studies from the project will help businesses to understand how they can contribute to net zero and attract new visitor audiences - achieving positive sustainability outcomes - both environmentally and financially.",
"status": "active",
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "73220000",
"description": "Development consultancy services"
},
{
"scheme": "CPV",
"id": "79411100",
"description": "Business development consultancy services"
}
],
"deliveryAddresses": [
{
"region": "UKG",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "1"
}
],
"value": {
"amountGross": 12000,
"amount": 10000,
"currency": "GBP"
},
"procurementMethod": "open",
"procurementMethodDetails": "Below threshold - open competition",
"mainProcurementCategory": "services",
"aboveThreshold": false,
"submissionMethodDetails": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
"submissionTerms": {
"electronicSubmissionPolicy": "allowed"
},
"tenderPeriod": {
"endDate": "2025-11-28T12:00:00+00:00"
},
"lots": [
{
"id": "1",
"status": "active",
"value": {
"amountGross": 12000,
"amount": 10000,
"currency": "AED"
},
"contractPeriod": {
"startDate": "2025-12-08T00:00:00+00:00",
"endDate": "2026-03-31T23:59:59+01:00"
},
"awardCriteria": {
"description": "No Award Criteria"
}
}
],
"documents": [
{
"id": "L-1",
"documentType": "biddingDocuments",
"url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home"
},
{
"id": "074464-2025",
"documentType": "tenderNotice",
"noticeType": "UK4",
"description": "Tender notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/074464-2025",
"datePublished": "2025-11-17T15:19:08Z",
"format": "text/html"
}
]
},
"language": "en"
}