Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Marketing Advertisement & Creative Services Framework

London Legacy Development Corporation

This public procurement record has 3 releases in its history.

Award

02 Apr 2026 at 13:27

UK7 - Contract Details Notice
Award

20 Feb 2026 at 19:05

UK6 - Contract Award Notice
Tender

24 Nov 2025 at 19:05

UK4 - Tender Notice
Summary of the contracting process

The London Legacy Development Corporation is conducting a procurement process for the Marketing Advertisement & Creative Services Framework, focusing on the Queen Elizabeth Olympic Park and broader LLDC estate in London. The framework comprises two lots: Lot 1, Strategic Marketing Delivery Partner, and Lot 2, Creative, Design & Campaign Services. Contracts have been awarded to Aka Promotions Ltd for Lot 1 and a consortium of suppliers including LCA COMMUNICATIONS LIMITED and Spy Studio for Lot 2. The open procurement method ensures competitive flexible procedures, with the contract term running from 6th March 2026 to 25th February 2034. The framework aims to deliver high-quality marketing services across various formats and channels, enhancing LLDC’s strategic and creative capabilities.

This tender represents significant business growth potential, fostering opportunities for collaborative partnerships with local government entities. It provides access to public sector work, especially for large and small-to-medium enterprises in marketing and creative industries. With a total value of £60 million, the framework accommodates a diverse range of suppliers in London and the UK, allowing innovative solutions in marketing services, advertising campaign services, and creative content development. Businesses with expertise in creative execution, campaign production, strategic marketing, and integrated planning in fast-paced environments stand well-placed to benefit from this procurement, which emphasises capacity, agility, and community-focused initiatives.

How relevant is this notice?

Notice Information

Notice Title

Marketing Advertisement & Creative Services Framework

Notice Description

London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots: Lot 1 - Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events. Lot 2 - Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support. The Framework will support the full breadth of LLDC's marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials. The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.

Lot Information

Lot 1 - Strategic Marketing Delivery Partner

The appointed Partner will act as LLDC's strategic lead agency, providing services across marketing and campaign ideation, planning, delivery and evaluation. direction and integrated planning required to guide future marketing and communications activity. Typical deliverables may include but are not limited to campaign concept ideation, media planning and buying, creative delivery, day to day management of paid advertising, account management and regular campaign performance reporting.

Lot 2 - Creative, Design and Campaign Services

Suppliers appointed to this lot will deliver creative execution and campaign production across a range of formats and channels. This may include design, art working, content creation, copywriting, photography, videography, digital assets, paid social creative, print-ready artwork, and campaign delivery materials. Teams must be flexible, multi-disciplinary, and able to respond to fast-turnaround requests as well as larger, structured campaign briefs. Suppliers should be able to incorporate inclusive design principles and support LLDC's engagement ambitions through accessible, diverse, and community-aware creative outputs.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05e7de
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030889-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

79342000 - Marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£50,000,000 £10M-£100M
Lots Value
£50,000,000 £10M-£100M
Awards Value
£50,000,000 £10M-£100M
Contracts Value
£50,000,000 £10M-£100M

Notice Dates

Publication Date
2 Apr 20264 months ago
Submission Deadline
10 Dec 2025Expired
Future Notice Date
Not specified
Award Date
11 Feb 20266 months ago
Contract Period
6 Mar 2026 - 25 Feb 2034 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
London Legacy Development Corporation
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London, TLI3 Inner London - West, TLI4 Inner London - East
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
6
Supplier Names

Aka Promotions Ltd

Anatomy Brands Ltd

LCA COMMUNICATIONS LIMITED

MBC Studios Ltd (TOAD trading name)

Spy Studio

The Elephant Room

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...