Notice Information
Notice Title
New Regional Consumer Product Development
Notice Description
The West Midlands Growth Company has a requirement to develop new consumer product for visitors to the West Midlands' destinations. This will be based on the authentic character of the region, its people and what is on offer to visitors to bring enjoyment, incentive to visit, develop a deeper understanding of the heritage and the culture of the place. We are seeking to appoint a consultant - or partner agency - who will work with our regional experts, crafters and tour guides to manage the development and route to market for 3 new themes that encourage visitors to stay longer, learn about our heritage, culture and craft skills, and strengthen the association of the WM region with leisure visits. Concurrently, VisitEngland, the national lead for the visitor economy, is working on two associated projects which may bring insight to this project - and likewise, this project can bring depth to their work: * New Domestic market segmentation * International Product / Market research into segments and products that are most likely to drive inbound visits - and where the gaps are across the country We strongly encourage liaison with the teams running these projects and a limited amount of time built in to work alongside them. WMGC will facilitate these introductions, and they will bring depth to the resulting case studies.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-05eaf1
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/002446-2026
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- UK7 - Contract Details Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Below threshold - open competition
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
73 - Research and development services and related consultancy services
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
73000000 - Research and development services and related consultancy services
73200000 - Research and development consultancy services
73220000 - Development consultancy services
73300000 - Design and execution of research and development
79411100 - Business development consultancy services
Notice Value(s)
- Tender Value
- £50,000 Under £100K
- Lots Value
- £50,000 Under £100K
- Awards Value
- Not specified
- Contracts Value
- £45,000 Under £100K
Notice Dates
- Publication Date
- 12 Jan 20261 months ago
- Submission Deadline
- 12 Dec 2025Expired
- Future Notice Date
- Not specified
- Award Date
- 12 Jan 20261 months ago
- Contract Period
- 12 Jan 2026 - 31 Mar 2026 1-6 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- WEST MIDLANDS GROWTH COMPANY LIMITED
- Contact Name
- Not specified
- Contact Email
- procurement@wmgrowth.com
- Contact Phone
- Not specified
Buyer Location
- Locality
- BIRMINGHAM
- Postcode
- B4 6AT
- Post Town
- Birmingham
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG3 West Midlands
- Small Region (ITL 3)
- TLG31 Birmingham
- Delivery Location
- TLG3 West Midlands
-
- Local Authority
- Birmingham
- Electoral Ward
- Ladywood
- Westminster Constituency
- Birmingham Ladywood
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/002446-2026
12th January 2026 - Contract details notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/078030-2025
28th November 2025 - Tender notice on Find a Tender -
https://in-tendhost.co.uk/wmgrowth/aspx/Home
Full and unrestricted access to the tender documents can be found by visiting and registering with our electonic tendering system, Intend.
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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