Award

High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme

CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL

This public procurement record has 1 release in its history.

Award

16 Jan 2026 at 16:30

Summary of the contracting process

The City of Bradford Metropolitan District Council has awarded a contract titled "High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme" to Park Retail Limited, trading as Love2shop. This procurement falls under the goods category with a focus on presents and rewards and is aimed at supporting a stop smoking incentive programme within the BD4 area of Bradford. The programme seeks to reduce smoking rates by offering digital gift cards as incentives. The contract, with gross value amounting to £55,200, was awarded on 17th December 2025, following a 'direct' procurement method below the threshold requiring competition. It covers the period from 19th January 2026 to 19th January 2027, and the initiative is legally backed by UKPGA 2023/54.

This tender presents an excellent opportunity for businesses specialising in digital vouchers and gift card services, particularly those with expertise in supplying to public health initiatives. Suppliers can leverage this demand to enhance their market presence in the public sector, particularly within health-focused incentive schemes. Large entities like Park Retail Limited, which can handle the scalability and specific logistics of such projects, are well-positioned to compete. Additionally, this contract supports business growth by fostering community health improvements, thereby creating secondary markets and brand alignment opportunities for suppliers in health and wellness domains.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme

Notice Description

The Council is seeking to appoint a Supplier to purchase digital high street digital gift cards to deliver an incentive pilot programme for people to stop smoking. Currently, the Council's Public Health team delivers smoking cessation services (Living Well Stop Smoking Services) and there is a grant through the Department of Health and Social Care to support Bradford to be Smokefree by 2030. The Living Well Stop Smoking Service is delivering a pilot incentive programme within the BD4 area in January 2026 to June 2026. BD4 has a high rate of the adult population that smoke, and the incentive programme will target these more hardened smokers to make a quit attempt and support them to become smokefree. Smoking cessation interventions have been shown to be one of the most cost-effective of all life-saving treatments provided within healthcare systems - savings have been calculated to be somewhere in the region of PS1,000 per life year gained, compared with more than PS15,000 for the average life-saving treatment. Understanding these costs to society, and the benefits of stop smoking services, shows the importance of local stop smoking services and the positive impact on the local health economy. Use the link to access more information on the smoking statistics in the Bradford area.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06080b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/004071-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

18 - Clothing, footwear, luggage articles and accessories


CPV Codes

18530000 - Presents and rewards

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£46,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Jan 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Dec 20252 months ago
Contract Period
19 Jan 2026 - 19 Jan 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL
Contact Name
Donald Onekutu
Contact Email
donald.onekutu@bradford.gov.uk
Contact Phone
+44 7484544027

Buyer Location

Locality
BRADFORD
Postcode
BD1 1HX
Post Town
Bradford
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
Not specified

Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Supplier Information

Number of Suppliers
1
Supplier Name

PARK RETAIL LIMITED T/A LOVE2SHOP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06080b-2026-01-16T16:30:26Z",
    "date": "2026-01-16T16:30:26Z",
    "ocid": "ocds-h6vhtk-06080b",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PBWW-4714-TBHN",
            "name": "City of Bradford Metropolitan District Council",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PBWW-4714-TBHN"
            },
            "address": {
                "streetAddress": "Britannia House, Hall Ings",
                "locality": "Bradford",
                "postalCode": "BD1 1HX",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKE41"
            },
            "contactPoint": {
                "name": "Donald Onekutu",
                "email": "donald.onekutu@bradford.gov.uk",
                "telephone": "+44 7484544027"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.bradford.gov.uk/",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PHRP-6667-WZCL",
            "name": "Park Retail Limited t/a Love2shop",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PHRP-6667-WZCL"
            },
            "address": {
                "streetAddress": "Valley Road",
                "locality": "Birkenhead",
                "postalCode": "CH41 7ED",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD74"
            },
            "contactPoint": {
                "email": "bids@love2shop.co.uk",
                "telephone": "+44 7909922419"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PBWW-4714-TBHN",
        "name": "City of Bradford Metropolitan District Council"
    },
    "tender": {
        "id": "CBMC-PTR-215-2025-26",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme",
        "description": "The Council is seeking to appoint a Supplier to purchase digital high street digital gift cards to deliver an incentive pilot programme for people to stop smoking. Currently, the Council's Public Health team delivers smoking cessation services (Living Well Stop Smoking Services) and there is a grant through the Department of Health and Social Care to support Bradford to be Smokefree by 2030. The Living Well Stop Smoking Service is delivering a pilot incentive programme within the BD4 area in January 2026 to June 2026. BD4 has a high rate of the adult population that smoke, and the incentive programme will target these more hardened smokers to make a quit attempt and support them to become smokefree. Smoking cessation interventions have been shown to be one of the most cost-effective of all life-saving treatments provided within healthcare systems - savings have been calculated to be somewhere in the region of PS1,000 per life year gained, compared with more than PS15,000 for the average life-saving treatment. Understanding these costs to society, and the benefits of stop smoking services, shows the importance of local stop smoking services and the positive impact on the local health economy. Use the link to access more information on the smoking statistics in the Bradford area.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "LOT-0000",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme",
            "status": "active",
            "date": "2025-12-17T00:00:00Z",
            "value": {
                "amountGross": 55200,
                "amount": 46000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "goods",
            "aboveThreshold": false,
            "suppliers": [
                {
                    "id": "GB-PPON-PHRP-6667-WZCL",
                    "name": "Park Retail Limited t/a Love2shop"
                }
            ],
            "items": [
                {
                    "id": "LOT-0000",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "18530000",
                            "description": "Presents and rewards"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKE41",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "LOT-0000"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-01-19T00:00:00Z",
                "endDate": "2027-01-19T23:59:59Z"
            },
            "relatedLots": [
                "LOT-0000"
            ],
            "documents": [
                {
                    "id": "004071-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/004071-2026",
                    "datePublished": "2026-01-16T16:30:26Z",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-01-16T23:59:59Z",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "language": "en"
}