Award

Bespoke Citizen Segmentation Tool and Visualisation

WEST MIDLANDS COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

26 Jan 2026 at 12:28

Award Notice
Summary of the contracting process

The West Midlands Combined Authority (WMCA), a regional authority located in Birmingham, facilitated the procurement process for a Bespoke Citizen Segmentation Tool and Visualisation under the services category. The procurement, initiated under a limited method due to its nature as an extension of existing services, was awarded on 21st January 2026. This procurement process focused on data management services essential to enhancing service delivery and communication strategies within the authority’s strategic priorities. The location of the contract is specified within the UKG region, and the procurement stage has reached contract completion with an active status confirmed.

This tender presents substantial opportunities for businesses specializing in data management and visualisation services, particularly for those with experience in designing citizen segmentation tools. The contract has been awarded to Experian Limited, showcasing an opportunity for businesses able to provide unique and innovative solutions to surpass existing suppliers. Companies seeking growth through public contracts, especially those with a robust background in data analytics and service optimisation for governmental institutions, would find competing in similar tenders advantageous for business expansion and establishing significant partnerships within the public sector.

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Notice Information

Notice Title

Bespoke Citizen Segmentation Tool and Visualisation

Notice Description

Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities

Lot Information

Lot 1

Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities

Procurement Information

Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route. The CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-060e6c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/006613-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72322000 - Data management services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£175,980 £100K-£500K

Notice Dates

Publication Date
26 Jan 20263 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Jan 20261 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS COMBINED AUTHORITY
Contact Name
Chanel Herbert
Contact Email
chanel.herbert@wmca.org.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

EXPERIAN

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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