Tender

Marketing services to reach underrepresented groups for the LGA's graduate programmes

IMPROVEMENT AND DEVELOPMENT AGENCY FOR LOCAL GOVERNMENT (IDEA)

This public procurement record has 1 release in its history.

Tender

31 Jan 2026 at 09:52

UK4 - Tender Notice
Summary of the contracting process

The Improvement and Development Agency for Local Government (IDeA) is currently in the tender phase for procuring marketing services aimed at reaching underrepresented groups for the Local Government Association’s graduate programmes. This initiative, focused on advertising and marketing services, is essential for effectively reaching a diverse pool of university students and graduates, including those from BAME, disabled, or socio-economically challenged backgrounds. Located in London, the IDeA has opened this procurement process with an open competition method, under the legal basis of the UKPGA 2023/54. The deadline for tender submissions is 12th February 2026, with an enquiry period ending on 10th February 2026.

This tender presents significant opportunities for businesses capable of delivering high-quality marketing services that can engage diverse demographics. Enterprises with expertise in inclusive marketing strategies and a track record of working with or attracting candidates from varied backgrounds are well-suited to compete for this contract. With a contract value potentially reaching £120,000, the tender is particularly suitable for SMEs and voluntary, community, and social enterprises (VCSEs) that can demonstrate a strong commitment to quality, which accounts for 70% of the award criteria, with the remaining 30% based on price. The winning bidder will commence their services from 23rd February 2026, continuing until 23rd February 2027.

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Notice Information

Notice Title

Marketing services to reach underrepresented groups for the LGA's graduate programmes

Notice Description

Each year, Impact and Pathways to Planning are minded to procure services that enable the team to market the graduate programme to a wide and diverse audience of university students and graduates. The aim of this tender is to procure the services of organisations or individuals who have an established remit supporting and/or attracting candidates from underrepresented backgrounds. This could include, but is not limited to, students from a BAME background, students with a disability and students from a less privileged socio-economic background.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06139a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/008699-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
£100,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jan 20263 weeks ago
Submission Deadline
12 Feb 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
23 Feb 2026 - 23 Feb 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
IMPROVEMENT AND DEVELOPMENT AGENCY FOR LOCAL GOVERNMENT (IDEA)
Contact Name
Tanya Khatun
Contact Email
tanya.khatun@local.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1P 3HZ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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