Award

WMFS Firefighter Attraction and Selection Service_2026-2029

WEST MIDLANDS FIRE AND RESCUE AUTHORITY

This public procurement record has 1 release in its history.

Award

02 Feb 2026 at 09:57

Summary of the contracting process

The West Midlands Fire and Rescue Authority awarded a contract titled "WMFS Firefighter Attraction and Selection Service_2026-2029" under the European Procurement Directive exemption. This procurement, completed on 2 February 2026, involves business services related to recruitment and marketing for the development of a firefighter recruitment portal and engagement efforts. It was conducted as a limited procedure, justified by its classification outside the scope of typical procurement regulations. Located in the West Midlands (region UKG), the contract was directly awarded from the Everything ICT Framework agreement. The agreement itself, initially implemented in July 2022, remains active until 19 July 2026.

This contract presents significant opportunities for businesses specialising in recruitment and IT support services. Companies skilled in creating robust digital platforms and marketing strategies will find this tender especially fitting. As a subcontractor, Thinkology Ltd. adds value by delivering parts of this contract, indicating potential collaboration opportunities for firms experienced in providing supportive services for such large-scale public sector contracts. The overall contract value running through to 2029 is £189,420, pointing towards a stable business collaboration for firms aiming to reinforce their presence in public order and safety service sectors.

How relevant is this notice?

Notice Information

Notice Title

WMFS Firefighter Attraction and Selection Service_2026-2029

Notice Description

Provision of WMFS Fire Fighter Attraction and Selection Services including Be a Firefighter Recruitment Portal, IT Support and Marketing Engagement

Lot Information

Lot 1

Direct award from Everything ICT Framework agreement. WCL(UK) Ltd, trading initially as Think IT and now as Everything ICT, won the procurement competition and operates the Framework on behalf of E2BN. The current iteration of the framework contract was let in July 2022 and will expire on 19 July 2026. The contract reference number is OJEU 2 022/S 000-008826

Procurement Information

Award of a contract without prior publication of a call for competition as the procurement falls outside the scope of application of the regulations

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0613d0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/008780-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£189,420 £100K-£500K

Notice Dates

Publication Date
2 Feb 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Jan 20262 weeks ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS FIRE AND RESCUE AUTHORITY
Contact Name
Isabella Hickman
Contact Email
bella.hickman@wmfs.net
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B7 4HW
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

WCL UK LTD (TRADING AS EVERYTHING ICT

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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