Planning

RFI - Casual Gaming for Daily Engagement

BBC (BRITISH BROADCASTING CORPORATION)

This public procurement record has 1 release in its history.

Planning

03 Feb 2026 at 10:49

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The BBC (British Broadcasting Corporation) has initiated a procurement process in the planning stage, seeking to expand its digital portfolio under the title "RFI - Casual Gaming for Daily Engagement". The focus is on the entertainment services industry, aiming to develop casual gaming experiences that enhance daily audience engagement. Based in London, United Kingdom, the BBC’s planned engagement activities, including submission deadlines set for 14:00 on 24 February 2026, suggest an organised approach to determining market capabilities and readiness. The tender's delivery period is scheduled to commence on 2 September 2026 and conclude on 1 February 2030, highlighting a long-term commitment to this initiative.

This procurement opportunity is geared towards businesses, particularly SMEs, capable of providing bespoke or white-label casual games that incorporate social features and align with BBC values. By participating in this tender, businesses can position themselves within a high-profile, public sector project, potentially leading to contracts and new growth avenues. Suppliers with strong capabilities in entertainment service offerings, especially those specialising in engaging digital gaming experiences, stand to gain significantly from aligning with the BBC’s vision for culturally relevant and inclusive games that encourage repeat user engagement.

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Notice Information

Notice Title

RFI - Casual Gaming for Daily Engagement

Notice Description

The BBC is exploring opportunities to expand its digital portfolio by introducing casual gaming offers for adults that encourage positive daily engagement. These games will offer quick, enjoyable, daily rituals, designed to fit seamlessly into everyday routines. Our ambition is to provide a suite of daily puzzle and casual games that reflect BBC values, are culturally relevant, and foster inclusive, fair play. We want these experiences to be simple to learn yet rewarding, with the potential to evolve over time to include optional social features such as personal progress tracking, streaks, and leaderboards to deepen audience engagement and encourage repeat visits. The BBC would welcome responses to this RFI in order to inform our development of specification and the approach to any potential procurement exercise. Responding to this RFI will allow the BBC to build an understanding of: - the marketplace, both; supplier capabilities to create bespoke casual or puzzle-based games; and White-Label casual or puzzle-based games - indicative costs and timescales - any barriers to implementation of the production/solution - future readiness and roadmaps in this space

Planning Information

Please refer to the documents. Submissions should be made via the BBC's Tendering Portal: https://bbc.ukp.app.jaggaer.com/web/login.html. Deadline for responses - 14:00 on 24/02/26

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06151e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/009346-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92300000 - Entertainment services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Feb 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
1 Sep 20267 months to go
Award Date
Not specified
Contract Period
1 Sep 2026 - 1 Feb 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BBC (BRITISH BROADCASTING CORPORATION)
Contact Name
Not specified
Contact Email
no_reply@bbc.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
W1A 1AA
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
West End
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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