ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment

{
    "tag": [
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    "id": "ocds-h6vhtk-064a9b-2026-02-06T16:52:43Z",
    "date": "2026-02-06T16:52:43Z",
    "ocid": "ocds-h6vhtk-064a9b",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PJGZ-5912-BTWQ",
            "name": "Police Service of Northern Ireland (PSNI)",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PJGZ-5912-BTWQ"
            },
            "address": {
                "streetAddress": "Police Headquarters, Brooklyn, 65 Knock Road",
                "locality": "Belfast",
                "postalCode": "BT5 6LE",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKN06"
            },
            "contactPoint": {
                "email": "Justice.CPD@finance-ni.gov.uk"
            },
            "roles": [
                "buyer"
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            "details": {
                "url": "https://www.psni.police.uk/",
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    },
                    {
                        "id": "GB-NIR",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Northern Irish devolved regulations apply"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PVWG-8426-YWXV",
            "name": "CPD - Supplies & Services Division",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PVWG-8426-YWXV"
            },
            "address": {
                "streetAddress": "Clare House, 303 Airport Road West",
                "locality": "Belfast",
                "postalCode": "BT3 9ED",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKN06"
            },
            "contactPoint": {
                "email": "Justice.CPD@finance-ni.gov.uk"
            },
            "roles": [
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            "roleDetails": "Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland"
        }
    ],
    "buyer": {
        "id": "GB-PPON-PJGZ-5912-BTWQ",
        "name": "Police Service of Northern Ireland (PSNI)"
    },
    "tender": {
        "id": "ID 6033252",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment",
        "description": "The Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes: * Media planning and buying; * Creative design and copywriting; and * Targeted outreach aligned with PSNI's recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 2956656,
            "amount": 2463880,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "coveredBy": [
            "GPA"
        ],
        "submissionMethodDetails": "Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed",
            "languages": [
                "en"
            ]
        },
        "tenderPeriod": {
            "endDate": "2026-03-05T15:00:00+00:00"
        },
        "enquiryPeriod": {
            "endDate": "2026-02-25T15:00:00+00:00"
        },
        "awardPeriod": {
            "endDate": "2026-04-29T23:59:59+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "active",
                "value": {
                    "amountGross": 2956656,
                    "amount": 2463880,
                    "currency": "GBP"
                },
                "awardCriteria": {
                    "weightingDescription": "80% qualitative and 20% quantitative. This competition also includes a Mandatory Requirements which will be scored on a Pass/Fail basis. Please refer to the Instructions to Tender document for further information on all criteria.",
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "AC1 Strategic Proposal",
                            "description": "As per Tender documentation. Weighting - 24%"
                        },
                        {
                            "type": "quality",
                            "name": "AC2 Media Plan and Rationale",
                            "description": "As per Tender documentation. Weighting - 16%"
                        },
                        {
                            "type": "quality",
                            "name": "AC3 Creative Proposal",
                            "description": "As per Tender documentation. Weighting - 16%"
                        },
                        {
                            "type": "quality",
                            "name": "AC4 Proposals for Measurement, Monitoring and Evaluation",
                            "description": "As per Tender documentation. Weighting - 8%"
                        },
                        {
                            "type": "quality",
                            "name": "AC5 Contract Management and Business Continuity",
                            "description": "As per Tender documentation. Weighting - 5.6%"
                        },
                        {
                            "type": "quality",
                            "name": "AC6 Social Value",
                            "description": "As per Tender documentation. Weighting - 10.4%"
                        },
                        {
                            "type": "price",
                            "name": "AC7 Schedule A - Core Requirements",
                            "description": "As per Tender documentation. Weighting - 8%"
                        },
                        {
                            "type": "price",
                            "name": "AC8 Scenario 1",
                            "description": "As per Tender documentation. Weighting - 6%"
                        },
                        {
                            "type": "price",
                            "name": "AC9 Scenario 2",
                            "description": "As per Tender documentation. Weighting - 6%"
                        }
                    ]
                },
                "selectionCriteria": {
                    "criteria": [
                        {
                            "type": "technical",
                            "description": "As per Tender documentation."
                        }
                    ]
                },
                "contractPeriod": {
                    "startDate": "2026-06-21T00:00:00+01:00",
                    "endDate": "2031-06-20T23:59:59+01:00",
                    "maxExtentDate": "2033-06-20T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "One further period of up to 24 months. Following the initial contract period, there is one (1) potential extension period of up to 24 months. The optional extension period will be subject to review and satisfactory performance assessment by the Contracting Authority."
                }
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            },
            {
                "id": "011155-2026",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/011155-2026",
                "datePublished": "2026-02-06T16:52:43Z",
                "format": "text/html"
            }
        ],
        "contractTerms": {
            "financialTerms": "As per Tender documentation. Contract Value The estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority."
        }
    },
    "language": "en"
}