Award

Brand Proposition Hybrid News

THE UNIVERSITY OF KENT

This public procurement record has 2 releases in its history.

Award

10 Feb 2026 at 13:03

UK6 - Contract Award Notice
Award

10 Feb 2026 at 10:27

UK5 - Transparency Notice
Summary of the contracting process

The University of Kent has concluded a procurement process titled "Brand Proposition Hybrid News," focused on marketing services. This process involved a direct procurement method, below the competitive threshold, resulting in a contract award to Hybrid News Limited. The contract, valued at £150,000, is set to develop and refine branding elements such as narratives, messaging frameworks, and brand guidelines. The procurement pertains to the services industry and is based in the South East of England. The award was issued on 23rd January 2026, with the contract period spanning from 10th February 2026 to 31st July 2026. The process was managed as a service offering within sub-central government parameters in the UK.

This tender presents considerable opportunities for businesses within the marketing and branding sectors to demonstrate innovation in visual identity and strategic narrative development. Companies with expertise in comprehensive brand analysis and articulation could particularly benefit from engaging with such procurement opportunities. As the procurement was handled directly and without competition, it highlights the importance of maintaining strong relationships and demonstrating value directly to buying organisations like the University of Kent, potentially opening doors for future collaborative projects and long-term engagement in similar sub-central government contracts.

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Notice Information

Notice Title

Brand Proposition Hybrid News

Notice Description

Refined brand proposition and narrative, including vision/mission statement and key, messages/ proof points, Differentiation analysis, Testing of messaging themes and proof points, Brand story and messaging framework, Visual articulation and identity evolution, Audit of existing brand content and materials, Implementation Guidance & Recommendations, Brand Guidelines including Tone-of-Voice guidance, Internal stakeholder communications pack & Onboarding Support

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-064bfa
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011859-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£150,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Feb 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Jan 20261 months ago
Contract Period
10 Feb 2026 - 31 Jul 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF KENT
Contact Name
Not specified
Contact Email
procurement@kent.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
CANTERBURY
Postcode
CT2 7NZ
Post Town
Canterbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ44 East Kent
Delivery Location
Not specified
Local Authority
Canterbury
Electoral Ward
Blean Forest
Westminster Constituency
Canterbury

Supplier Information

Number of Suppliers
1
Supplier Name

HYBRID NEWS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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