Award

OHID - Profiles Planning Tool

DEPARTMENT OF HEALTH & SOCIAL CARE

This public procurement record has 1 release in its history.

Award

10 Feb 2026 at 15:55

Summary of the contracting process

The Department of Health & Social Care (DHSC), located at 39 Victoria Street, London, initiated a procurement process titled "OHID - Profiles Planning Tool." This procurement falls under the services category, specifically market research services, and is intended to develop UK audience profiles to enhance public health campaigns. The contract has been awarded through a direct, below threshold procurement method without competition, indicative of its status being complete. The awarded supplier is YouGov Plc, also based in London. The contract was signed on 10th February 2026 and spans from 1st March 2026 to 31st August 2026, with a total contract value of £22,760 GBP excluding VAT, or £27,312 GBP including VAT.

This tender presents significant business growth opportunities for companies involved in market research services. Businesses experienced in providing planning and analytics tools that facilitate audience profiling and campaign strategising would find this tender particularly fitting. Companies with robust solutions for enhancing public health initiatives and targeting media effectively could leverage such opportunities to establish or strengthen their partnership with central government authorities like the DHSC. Large enterprises like YouGov Plc have already recognised the value of this contract, underlying the demand for high-quality services in this sector.

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Notice Title

OHID - Profiles Planning Tool

Notice Description

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-064d00
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/012052-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£22,760 Under £100K

Notice Dates

Publication Date
10 Feb 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Feb 20261 weeks ago
Contract Period
1 Mar 2026 - 31 Aug 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT OF HEALTH & SOCIAL CARE
Contact Name
Not specified
Contact Email
ccsinbox@dhsc.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1H 0EU
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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