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FM2351 - Marketing for Leisure Services

Wiltshire Council

This public procurement record has 2 releases in its history.

Award

30 Sep 2026 at 14:20

UK7 - Contract Details Notice
Award

13 Feb 2026 at 09:48

UK6 - Contract Award Notice
Summary of the contracting process

Wiltshire Council commissioned marketing services to support its leisure services. The work is intended to focus and strengthen digital marketing, building on activity previously undertaken by council staff, including low-cost social media and newspaper advertising, the Council website and printed material in leisure facilities. The procurement covers one lot, delivered in Wiltshire. It is a service requirement for suppliers able to plan and deliver digital marketing activity for leisure services, rather than a purchase of goods or construction work. The Council is based in Trowbridge.

The procurement is complete and a contract has been awarded to Big Wave Media Limited, trading as Bigwave Marketing. Wiltshire Council used a below-threshold limited competition; two bids were received, both from small and medium-sized enterprises. The award was made on 13 February 2026, and the contract was signed on 6 March 2026. The contract value is £57,600 excluding VAT (£69,120 including VAT). The contract runs from 1 April 2026 to 31 March 2029, with an option for one further two-year period, potentially extending the term to 31 March 2031. The award information identifies one completed lot. The available procurement details do not state the evaluation criteria.

This award demonstrates that Wiltshire Council buys focused digital marketing support for its leisure services, as a distinct requirement from its established low-cost advertising, website and printed-material activity. Suppliers competing for comparable work should be able to show relevant marketing expertise and the capacity to plan and deliver digital campaigns that support leisure services. A credible competitor would need to demonstrate how its digital work can assist council officers and complement promotion through social media, local papers, the Council website and leisure-facility print collateral. The selected supplier is an SME, and both bids at the final stage came from SMEs, indicating that businesses of this scale have competed successfully for this requirement. The award provides a practical example of the Council’s route for procuring this focused, below-threshold service.

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Notice Information

Notice Title

FM2351 - Marketing for Leisure Services

Notice Description

The leisure service has benefited from a marketing budget over the past 3 years, and this has greatly supported the work of the Council officers. Methods employed by Council officers have included low-cost advertising on social media and papers, the Council website and print collateral in facilities. The aim of this procurement exercise is to support and focus on digital marketing.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06537d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/092401-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£57,600 Under £100K
Contracts Value
£57,600 Under £100K

Notice Dates

Publication Date
30 Sep 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Feb 20268 months ago
Contract Period
1 Apr 2026 - 31 Mar 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Wiltshire Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
TROWBRIDGE
Postcode
BA14 8JN
Postcode Area
Bath
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK72 Wiltshire
Delivery Location
Not specified
Local Authority
Wiltshire
Electoral Ward
Trowbridge Central
Westminster Constituency
South West Wiltshire

Supplier Information

Number of Suppliers
1
Supplier Name

Big wave media ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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