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Media Advertising

Coventry University

This public procurement record has 3 releases in its history.

Award

25 Aug 2026 at 14:10

UK7 - Contract Details Notice
Award

08 Jun 2026 at 10:57

UK6 - Contract Award Notice
Tender

13 Feb 2026 at 14:05

UK4 - Tender Notice
Summary of the contracting process

Coventry University procured media advertising and marketing services under two requirements: UK and International, and China. The work covers advertising campaigns and related campaign planning, briefing and deliverables, with activity serving the university’s UK and international audiences, including China. The procurement is for services rather than goods or construction. The relevant classification is advertising and marketing services (CPV 79340000). Coventry University is the buying organisation, based in Coventry. The requirement was divided so that suppliers could address the broader UK and international market separately from the China market. Both lots were suitable for small and medium-sized enterprises, indicating that the buyer considered the work deliverable by businesses of this scale.

The procurement is complete and both lots were awarded to Hybrid News Limited. Lot 1, UK and International, was awarded for £14,400,000 gross on 5 June 2026; Lot 2, China, was awarded for £600,000 gross on the same date. The contracts were signed on 11 August 2026 and run from 12 August 2026 to 11 August 2029, with possible two one-year extensions. The process used an open competitive flexible procedure with a participation stage followed by an invitation to tender. Five bids were received for Lot 1 and three for Lot 2. Evaluation weighted quality at 70% and price at 30%. The contract requires 95% on-time campaign launches and deliverables, plus 100% coverage of agreed roles by appropriately qualified personnel.

This award shows Coventry University buys substantial, structured media advertising support across both broad international markets and the specialist China market. A credible future competitor would need to plan and deliver advertising campaigns against agreed briefs and timelines, manage dependencies affecting go-live dates, and complete campaign deliverables within required turnaround times. The buyer also expects continuous coverage of agreed roles by appropriately qualified personnel, so suppliers need dependable staffing and the ability to maintain capability throughout delivery. Evidence of reliable campaign operations, international market knowledge, China-focused advertising expertise where relevant, strong account and project management, and clear quality controls would strengthen a competing offer. The evaluation emphasis shows that delivery quality and service capability matter more than price alone, while the SME suitability indicates the requirement can be addressed by a suitably capable specialist or agency.

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Notice Information

Notice Title

Media Advertising

Notice Description

Lot 1 - UK and International Lot 2 - China

Lot Information

UK and International

Renewal: Possible two year extension

China

Renewal: Possible two year extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-065403
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080877-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£15,000,000 £10M-£100M
Lots Value
£15,000,000 £10M-£100M
Awards Value
£15,000,000 £10M-£100M
Contracts Value
£15,000,000 £10M-£100M

Notice Dates

Publication Date
25 Aug 2026Yesterday
Submission Deadline
10 Mar 2026Expired
Future Notice Date
Not specified
Award Date
5 Jun 20262 months ago
Contract Period
12 Aug 2026 - 11 Aug 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Coventry University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV1 5FB
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG33 Coventry
Delivery Location
Not specified
Local Authority
Coventry
Electoral Ward
St Michael's
Westminster Constituency
Coventry South

Supplier Information

Number of Suppliers
1
Supplier Name

Hybrid News Limited

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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