Award

SU132(26) UCAS Exhibitions and Digital Media

SWANSEA UNIVERSITY

This public procurement record has 3 releases in its history.

Award

27 Feb 2026 at 14:50

UK7 - Contract Details Notice
Award

13 Feb 2026 at 16:19

UK6 - Contract Award Notice
Award

13 Feb 2026 at 16:07

UK5 - Transparency Notice
Summary of the contracting process

The procurement process for ‘SU132(26) UCAS Exhibitions and Digital Media’ is managed by Swansea University, located in Swansea, United Kingdom. The contract focuses on the provision of student recruitment services via exhibitions and digital media activities such as email marketing and display advertising, categorised under advertising and marketing services. This procurement process is at the award stage, with the contract signed on 27th February 2026, and set to commence on 1st March 2026, ending on 28th February 2030. Due to the unique capabilities required for this contract, it was awarded directly to UCAS Media Ltd, as the sole custodian of the necessary data. The procurement method was direct award, justified by intellectual property and exclusive rights held by the supplier, with the contract valued at £1,800,000.

This tender presents significant opportunities for organisations involved in higher education marketing and student recruitment sectors. Businesses that can offer innovative digital media strategies and exhibition services will find this contract particularly advantageous for enhancing their market presence and developing strategic relationships within the academic sector. Large-scale enterprises with an established track record in delivering complex and data-driven marketing solutions are well-suited to compete in similar future opportunities facilitated by Swansea University, particularly if they can leverage exclusive partnerships or unique data access similar to UCAS Media Ltd.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Information

Notice Title

SU132(26) UCAS Exhibitions and Digital Media

Notice Description

Provision of student recruitment services through a combination of exhibitions and targeted digital media activity, including email marketing and display advertising. The specified contract amount is a maximum call off value

Procurement Information

UCAS is the sole custodian of the data required to support this activity, as it exclusively manages all UK undergraduate university applications. No other organisation holds the official applicant data or possesses the capability to deliver the proposed service. As a result, UCAS is the only provider able to meet the University's requirements for this work.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06544d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/018009-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,500,000 £1M-£10M
Contracts Value
£1,500,000 £1M-£10M

Notice Dates

Publication Date
27 Feb 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Feb 20264 weeks ago
Contract Period
1 Mar 2026 - 28 Feb 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SWANSEA UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA2 8PP
Post Town
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified
Local Authority
Swansea
Electoral Ward
Sketty
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

UCAS MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06544d-2026-02-27T14:50:00Z",
    "date": "2026-02-27T14:50:00Z",
    "ocid": "ocds-h6vhtk-06544d",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PTNV-7472-GRTW",
            "name": "Swansea University",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PTNV-7472-GRTW"
            },
            "address": {
                "streetAddress": "Procurement, Finance Dept.",
                "locality": "Swansea",
                "postalCode": "SA2 8PP",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL18"
            },
            "contactPoint": {
                "name": "Rhian Nurse",
                "email": "r.nurse@swanse.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.swansea.ac.uk",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "id": "GB-WLS",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PQLW-4791-YWWY",
            "name": "UCAS Media Ltd",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PQLW-4791-YWWY"
            },
            "address": {
                "streetAddress": "Rosehill, New Barn Lane",
                "locality": "Cheltenham",
                "postalCode": "GL52 3LZ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKK13"
            },
            "contactPoint": {
                "email": "educationservices@ucas.ac.uk"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.ucas.com",
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PTNV-7472-GRTW",
        "name": "Swansea University"
    },
    "tender": {
        "id": "SU132(26)",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "SU132(26) UCAS Exhibitions and Digital Media",
        "description": "Provision of student recruitment services through a combination of exhibitions and targeted digital media activity, including email marketing and display advertising. The specified contract amount is a maximum call off value",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Direct award",
        "procurementMethodRationale": "UCAS is the sole custodian of the data required to support this activity, as it exclusively manages all UK undergraduate university applications. No other organisation holds the official applicant data or possesses the capability to deliver the proposed service. As a result, UCAS is the only provider able to meet the University's requirements for this work.",
        "specialRegime": [
            "lightTouch"
        ],
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ],
        "documents": [
            {
                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
            }
        ],
        "procurementMethodRationaleClassifications": [
            {
                "id": "singleSuppliersIntellectualPropertyExclusiveRights"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "title": "SU132(26) UCAS Exhibitions and Digital Media",
            "status": "active",
            "value": {
                "amountGross": 1800000,
                "amount": 1500000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-PPON-PQLW-4791-YWWY",
                    "name": "UCAS Media Ltd"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-03-01T00:00:00+00:00",
                "endDate": "2030-02-28T23:59:59+00:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "013593-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK5",
                    "description": "Transparency notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/013593-2026",
                    "datePublished": "2026-02-13T16:07:30Z",
                    "format": "text/html"
                },
                {
                    "id": "013600-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/013600-2026",
                    "datePublished": "2026-02-13T16:19:44Z",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-02-27T23:59:59+00:00",
                    "status": "scheduled"
                }
            ],
            "date": "2026-02-13T00:00:00+00:00"
        }
    ],
    "language": "en",
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "SU132(26) UCAS Exhibitions and Digital Media",
            "status": "active",
            "period": {
                "startDate": "2026-03-01T00:00:00+00:00",
                "endDate": "2030-02-28T23:59:59+00:00"
            },
            "value": {
                "amountGross": 1800000,
                "amount": 1500000,
                "currency": "GBP"
            },
            "aboveThreshold": true,
            "dateSigned": "2026-02-27T00:00:00+00:00",
            "documents": [
                {
                    "id": "018009-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/018009-2026",
                    "datePublished": "2026-02-27T14:50:00Z",
                    "format": "text/html"
                }
            ]
        }
    ]
}