Tender

CM3419 Customer Insights

YORKSHIRE WATER SERVICES LIMITED

This public procurement record has 2 releases in its history.

Tender

09 Apr 2026 at 08:33

Planning

16 Feb 2026 at 15:19

Summary of the contracting process

Yorkshire Water Services Limited is actively inviting tenders for its "CM3419 Customer Insights" framework, aimed at enhancing its strategic objectives for the Asset Management Period 8 (AMP8). This procurement falls within the services category, specifically market research services, public-opinion polling, and statistical services, and has an estimated value of £3,000,000. The process is currently at the tender stage, following the initial planning phase, and employs a Competitive Flexible Procedure. Key dates include an expression of interest deadline set for 17 April 2026, with the contract award anticipated by 17 July 2026 and commencement on 3 August 2026. The framework is targeted at suppliers across the UK, with an emphasis on innovative customer research and insights services. The opportunity is primarily targeted at those businesses offering advanced analytics, innovative engagement strategies, and experience in regulated industries.

This tender offers significant opportunities for businesses skilled in delivering qualitative and quantitative research methodologies, particularly those with strong expertise in regulatory research and experience in sectors such as water or other regulated industries. By forming a panel, Yorkshire Water seeks to establish long-term partnerships with businesses capable of providing high-quality and flexible insights that meet regulatory expectations and foster customer-centric service design. Companies specialising in customer satisfaction tracking, behavioural insights, segmentation, and digital engagement analysis are well-suited to compete, especially those capable of ensuring representation of all customer groups, including vulnerable populations. The procurement is designed to stimulate growth within the sector and promote diversity of supply chain, making it an appealing opportunity for businesses aiming to expand their footprint in customer insights and research services.

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Notice Title

CM3419 Customer Insights

Notice Description

Yorkshire Water Services Ltd is seeking to establish a Customer Insights Framework to support the delivery of its strategic objectives for Asset Management Period 8 (AMP8). This framework will enable Yorkshire Water to access high-quality, flexible, and innovative customer research and insight services to inform decision-making, regulatory compliance, and customer-centric service design. The framework will appoint a panel of experienced suppliers capable of delivering a broad range of qualitative and quantitative research methodologies. These may include, but are not limited to, customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, vulnerability research, digital engagement analysis, and co-creation activities. The appointed suppliers will play a critical role in supporting Yorkshire Water's obligations to Ofwat, including the development of robust and defensible customer evidence for business planning and performance commitments under AMP8. Suppliers will be expected to demonstrate strong expertise in regulatory research, water sector experience (or analogous regulated industries), and the ability to deliver insight that drives tangible business outcomes. The framework is intended to be multi-supplier, ensuring a diverse mix of capabilities and approaches. Yorkshire Water is particularly interested in partners who can offer innovative techniques, advanced analytics, and inclusive engagement strategies to ensure representation of all customer groups, including hard-to-reach and vulnerable populations. Through this procurement, Yorkshire Water aims to build long-term, collaborative partnerships with insight providers who can support its ambition to deliver exceptional service, enhance customer trust, and meet regulatory expectations effectively and efficiently.

Lot Information

Lot 1

Renewal: The contract may be extended subject to performance, regulatory requirements, and business need.

Planning Information

Suppliers are invited to express interest via email to  with brief details of their service offering. Further engagement (e.g., RFI or supplier calls) may follow. There are no specific conditions for participation in this market engagement. Participation is voluntary and non-binding

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-065527
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/032174-2026
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79320000 - Public-opinion polling services

79330000 - Statistical services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
£3,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Apr 20263 days ago
Submission Deadline
Not specified
Future Notice Date
16 Mar 2026Expired
Award Date
Not specified
Contract Period
2 Aug 2026 - 2 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE WATER SERVICES LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRADFORD
Postcode
BD6 2SZ
Post Town
Bradford
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
Not specified

Local Authority
Bradford
Electoral Ward
Royds
Westminster Constituency
Bradford South

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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