Tender

The Lights Theatre Andover Branding Contract

TEST VALLEY BOROUGH COUNCIL

This public procurement record has 1 release in its history.

Tender

02 Mar 2026 at 15:41

Summary of the contracting process

The procurement process initiated by Test Valley Borough Council is focused on the development and implementation of a new brand identity for The Lights Theatre in Andover, Hampshire. As part of the major town redevelopment, this provides a unique opportunity to enhance the venue's appeal and ensure it remains a key destination. This tender, currently in the active stage, invites bids under an open procurement method with a below-threshold open competition. The submission deadlines are set for 2 April 2026, with an enquiry period ending on 26 March 2026. The project is categorised under services within business and management consultancy and related services, particularly targeting the UKJ3 region.

This tender represents significant growth and collaboration opportunities in the business and management consultancy field, offering a contract valued at £60,000 gross. Companies with expertise in brand development, market research, and stakeholder engagement stand to benefit from participating in this competition, given the strategic importance of the project in revitalising the Andover town centre. Businesses that can adeptly address stakeholder needs, including customer engagement and retention, will find their skills well-suited to the demands of this project. The award criteria emphasise quality over cost, with a 60% weight allocated to quality evaluations, encouraging innovative and impactful proposals.

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How relevant is this notice?

Notice Title

The Lights Theatre Andover Branding Contract

Notice Description

This is a fantastic opportunity to develop and implement a new brand identity for The Lights theatre in Andover, Hampshire. The Lights is a much loved and well-established venue in the town, with a strong reputation for professional and community programming. The market town of Andover is currently undergoing major redevelopment, following the adoption of an ambitious masterplan in 2020, the flagship project of which is the delivery of a new, state-of-the-art venue for The Lights, in a new location within the town centre. The long-term goal of the new venue is to act as a sustained catalyst to draw a high volume of people into the town centre across both the daytime and evening economy. It is critical that the new brand builds on the existing brand equity and resonates with customers (both existing and potential), residents, businesses and talent managers/booking agents, as well as other key internal stakeholders. Therefore, a major element of the contract will involve engaging with those key stakeholders and demonstrating an understanding of how to land messaging with key audiences. The new brand and all associated work must be ready and complete by Friday 11 September 2026.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-065fff
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/018586-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79300000 - Market and economic research; polling and statistics

79400000 - Business and management consultancy and related services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
£50,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Mar 20261 weeks ago
Submission Deadline
2 Apr 20263 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
18 May 2026 - 11 Sep 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
TEST VALLEY BOROUGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ANDOVER
Postcode
SP10 3AJ
Post Town
Salisbury
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
TLJ3 Hampshire and Isle of Wight

Local Authority
Test Valley
Electoral Ward
Andover Millway
Westminster Constituency
North West Hampshire

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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