Planning

Transport for London Children's Animation

TRANSPORT FOR LONDON

This public procurement record has 2 releases in its history.

PlanningUpdate

05 Mar 2026 at 14:30

UK2 - Preliminary Market Engagement Notice
Planning

03 Mar 2026 at 14:43

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Transport for London (TfL) is currently in the planning stage of a procurement tender focused on the development of a children's animation project titled "Transport for London Children's Animation". Set within the services industry, this project aims to embody TfL's values including accessibility, sustainability, reliability, and inclusion. The procurement process seeks market feedback via a Market Sounding Questionnaire (MSQ), with an engagement deadline set for 18th March 2026. Initial market engagement documents were published in early March 2026, and while this process does not form part of the formal procurement, it offers a vital opportunity to understand market appetite prior to official activities. The future notice for this procurement is anticipated around 1st May 2026, with the contractual period planned from 1st August 2026 to 31st July 2030.

This forthcoming animation project presents significant opportunities for businesses involved in creative services, particularly those specialising in children’s animation and media. Organisations with expertise in developing creative and commercial strategies for animation products will find this tender appealing, especially if they can contribute to brand growth and global audience engagement. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) are encouraged to participate, offering avenues for strategic partnerships and potentially lucrative licensing opportunities within TfL's portfolio. Responding to this market sounding questionnaire could leverage insights that align well with TfL's brand identity, creating ample room for both creative innovation and business growth.

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Notice Information

Notice Title

Transport for London Children's Animation

Notice Description

This Market Sounding Questionnaire (MSQ) is issued by Transport for London (TfL) and seeks to obtain market feedback in relation to the potential future procurement of a proposed TfL Children's Animation. TfL is considering a potential future procurement of a proposal that can: *Bring to life an animation concept that embodies TfL's values of accessibility, sustainability, reliability, and inclusion. *Develop a creative and commercial strategy for how the animation assets/ IP could be launched and expanded across products, partnerships, and media. *Provide creative and strategic insight into how the animation could drive revenue growth and brand equity through TfL's licensing portfolio. *The animation should align with TfL's brand identity while being flexible enough to engage global audiences of children and families. This exercise does not form part of any formal procurement process. All responses will be carefully considered but will not bind TfL to any approach to the procurement, nor will responses be treated as conveying any promise or commitment on the part of the respondent.

Planning Information

Prior to commencing any procurement activities, we wish to better understand the market appetite by requesting you register your interest by completing the Transport for London MSQ. by the deadline of 1pm on Wednesday 18th March 2026. Please email lornebelcher.CPT@tfl.gov.uk for any details relating to this MSQ

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06611f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/019972-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92331210 - Children animation services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Mar 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
1 May 20262 months to go
Award Date
Not specified
Contract Period
31 Jul 2026 - 31 Jul 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR LONDON
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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